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st johns wort tea

Skip it

Soft demand (-20.5% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 15Conversion 87Competition 37Returns 100Price range 70Avg price 75Brand share 67Review moat 79Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great421.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$14.99

avg listing price — sweet spot $15–$100

Price range

Good$8.31–$30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 42K searches

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, st johns wort tea is a $63K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

st johns wort tea market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$45K–$60K
units × avg price
Conversion rate
9.9%
Avg BSR
#673
Page quality
0%
Prime
100%
Sponsored
79%
Out of stock
3.1%
Avg brand age
73 months
Avg seller age
138 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

34

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

  • Starwest Botanicals32%
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  • YOGI’S GIFT – Celebrating health5%
  • Celebration Herbals5%
  • Alpi Nature4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -20.5% search growth over the last 90 days.
1K750Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.5×

Top st johns wort tea search terms

  • st johns wort tea19K/yr
  • st johns wort herb12K/yr
  • st johns bush tea5K/yr
  • st. johns wort tea3K/yr
  • st. johns wort herb2K/yr
  • st johns bush for women tea653/yr
  • st john bush tea for women198/yr
All search terms

Top st johns wort tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about st johns wort tea

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“this deserves the medal for quality”

Taste-Overall22%

“The taste good as a tea”

Value For Money10%

“affordable”

Soothing Effect3%

“Mixed with lemon balm makes a soothing night time tea”

Sleep Quality3%

“An excellent product: it helps you relax and sleep well”

Sweetness3%

“is already sweetened”

Acid Regulator/Stomach Ache Relief3%

“Definitely the best for my sensitive stomache”

Ease Of Cleaning2%

“Effective and clean”

Flavor2%

“A tea with a pleasant aroma and flavor; it has a sweet note and comes in nice packaging”

Health Benefits-Overall2%

“can be very beneficial to your body”

What buyers complain about

Value For Money11%

“Pricy didn't buy again”

Color9%

“the overall color was dull tan/brown rather than bright green or yellow”

Functionality-Overall8%

“Don't work”

Quality-Overall8%

“Disappointing Quality for St. Johns Wort Tincture Making”

Bitter6%

“This tea tastes like bitter dirt”

Flavor6%

“To me, the flavor is earthy, seemingly a bit irony/mineral-ly”

Nutritional Content6%

“Not healthy”

Size-Overall6%

“it was huge”

Weight Heavy4%

“a heavy cycle”

Ingredients-Overall3%

“.The U. S. does virtually nothing with herbal testing for effectiveness -- possibly because they cannot make as much money”

Top return reasons

Artificial Sweeteners50%
Ingredients-Overall50%

Common questions

Is st johns wort tea profitable to sell on Amazon United States?
The niche generates $63K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (49/100).
How competitive is the st johns wort tea niche?
17 brands and 34 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in st johns wort tea?
Top complaints mined from reviews: Value For Money, Color, Functionality-Overall. The return rate is 0.0%.
When does demand for st johns wort tea peak?
Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the st johns wort tea niche?
Listings span $8.31–$30.43; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.