Skip to content

St Johns Wort Tea

Fail

Demand is soft, at -20.5% this quarter, so St Johns Wort Tea is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$63K/yr42K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
63%top-5 click share · 17 brands · 34 sellers

Flapen Score

St Johns Wort Tea against its category

The dotted line is the Health & Household average. Past it, St Johns Wort Tea is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Johns Wort Tea market on Amazon at a glance

Shoppers on Amazon United States searched for St Johns Wort Tea 42K times last year and spent an estimated $63K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.9%
Market size, estimated
$63Ka year
Peak month
February1.5× the quietest month
Top search term
st johns wort tea19K searches a year

02 · Price

A sale here is worth $14.99.

Listings sell for $14.99 on average, from $8.31 to $30.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.99 that is $1K to $4K a year per listing.

Average price
$14.99under the $15 to $100 sweet spot
Price range
$8.31–$30.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #673 within St. John's Wort. It carries 422 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#673in St. John's Wort
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
422per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top St Johns Wort Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

34

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

31%

  • Starwest Botanicals32%
  • FullChea12%
  • Buddha Teas11%
  • YOGI’S GIFT – Celebrating health5%
  • Celebration Herbals5%
  • Alpi Nature4%

Demand

St Johns Wort Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top St Johns Wort Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • st johns wort tea19K/yr
  • st johns wort herb12K/yr
  • st johns bush tea5K/yr
  • st. johns wort tea3K/yr
  • st. johns wort herb2K/yr
  • st johns bush for women tea653/yr
  • st john bush tea for women198/yr

Reviews and returns

What reviews say buyers love and hate about St Johns Wort Tea

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Pricy didn't buy again”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common St Johns Wort Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data