st johns wort organic
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$8.82–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,458.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, st johns wort organic is a $13K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
st johns wort organic market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $10K–$15K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 0.7%
- Avg brand age
- 97 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
46
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
30%
- Starwest Botanicals17%
- Herbal Roots14%
- Zazzee10%
- Nature's Way10%
- Wild & Organic10%
- Pure Mountain Botanicals8%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -2.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top st johns wort organic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Starwest Botanicals Organic Dried St. Johns Wort - Loose Leaf Herb for Tea Made from St. Johns Wort Flower Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch
Starwest Botanicals$8.824.6★1,215 rev
Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules
Herbal Roots$27.664.5★110 rev
Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA
Zazzee$23.844.6★651 rev
Natures Way St. Johns Wort Capsules Herbal Supplement Promotes a Positive Outlook* 700 mg per 2-Capsule Serving Non-GMO Project Verified Vegan 180 Capsules
Nature's Way$13.614.6★5,863 rev
Pure Mountain Botanicals St. Johns Wort Capsules - 450mg Organic Herb and Extract - Standardized to 3% Hypericin - 90 Capsules - Mood Support Supplement
Pure Mountain Botanicals$17.734.6★486 rev
Newest
by launch date
St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)
Healths Harmony$13.704,469 rev
Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA
Zazzee$23.84651 rev
Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules
Herbal Roots$27.66110 rev
Wild & Organic St Johns Wort Tincture - Mood Support - Relaxing St. Johns Wort Supplement - Liquid Hypericum Perforatum Herb Drops - Vegan Sugar & Alcohol-Free - 2 fl oz
Wild & Organic$16.36368 rev
Wild & Organic St Johns Wort Tincture - Mood Support - Calming St Johns Wort Supplement - Hypericum Perforatum Herbal Liquid Drops - Vegan Sugar & Alcohol Free - 4 fl oz
Wild & Organic$22.70368 rev
Trending
90-day click momentum
SOLARAY Organic St Johns Wort 900mg - St Johns Wort Capsules - Herbal Supplements for Wellness Support - Vegan Lab Verified 60-Day Guarantee - 50 Servings 100 VegCaps
SOLARAY$20.304.5★
St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)
Healths Harmony$13.704.5★
Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules
Herbal Roots$27.664.5★
Toniiq 1 000mg Ultra High Strength St. Johns Wort Capsules (Non-GMO) - 4X Concentrated Extract - 0.3% Hypericin - Highly Purified and Bioavailable - 120 Capsules
Toniiq$19.574.5★
Pure Mountain Botanicals St. Johns Wort Capsules - 450mg Organic Herb and Extract - Standardized to 3% Hypericin - 90 Capsules - Mood Support Supplement
Pure Mountain Botanicals$17.734.6★
What buyers say about st johns wort organic
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Helps with stress”
“Gentle mood booster”
“effective”
“as described”
“I never have to question that I will get the desired effect, a nice mood boost, every time”
“Good for price too”
“Calms my mind and body”
“An excellent product: it helps you relax and sleep well”
“Great taste”
What buyers complain about
“Didn't work”
“I ended up with the worst heartburn I have ever experienced”
“Definitely has been making me feel weird, I literally stopped and I'm feeling better and my body is used to having this kind of thing”
“Too strong”
“Allergic to this preparation”
“Do not take if you have hypothyroidism”
“Dont really see no change in nothing”
“Not healthy”
“Doesnt taste great”
“Caused heart arrhythmia”
Top return reasons
Common questions
- Is st johns wort organic profitable to sell on Amazon United States?
- The niche generates $13K/yr across 18 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the st johns wort organic niche?
- 16 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in st johns wort organic?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Stress/Anxiety. The return rate is 0.0%.
- When does demand for st johns wort organic peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the st johns wort organic niche?
- Listings span $8.82–$30.43; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 2,458 reviews — the moat a new listing must climb.