st johns wort oil
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$9.01–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good603.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, st johns wort oil is a $69K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
st johns wort oil market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #1,087
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 8.7%
- Avg brand age
- 86 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Herb Pharm43%
- AROMATIKA trust the power of nature16%
- Horbäach11%
- Em's Herbals9%
- Wild & Organic8%
- Piping Rock6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -9.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top st johns wort oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herb Pharm St. Johns Wort Topical Oil Herbal Skin & Nerve Comfort Support External Use Botanical Oil Extract Alcohol-Free 1 fl oz
Herb Pharm$14.394.4★891 rev
Horbach St Johns Wort Tincture | 2 Fl Oz | Alcohol Free
Horbäach$9.014.4★1,443 rev
AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
AROMATIKA trust the power of nature$22.354.6★1,781 rev
Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)
Em's Herbals$35.373.9★3 rev
Herb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)
Herb Pharm$43.444.6★93 rev
Newest
by launch date
Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract
Piping Rock$9.7573 rev
Wild & Organic St Johns Wort Tincture - Mood Support - Calming St Johns Wort Supplement - Hypericum Perforatum Herbal Liquid Drops - Vegan Sugar & Alcohol Free - 4 fl oz
Wild & Organic$22.70368 rev
AROMATIKA St Johns Wort Oil 8.5 Fl Oz (250ml) - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
AROMATIKA trust the power of nature$28.43170 rev
AROMATIKA St Johns Wort Oil 6.8 oz (2 * 100ml) - Hypericum Perforatum - Carrier Oil for Essential Oils - Oil for Skin - Hair Oil - Body Oil - Face Oil - Bath Oil
AROMATIKA trust the power of nature$31.561,781 rev
Pranarom - St. Johns Wort Virgin Plant Oil - 2oz
Pranarom$17.7618 rev
Trending
90-day click momentumHerb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)
Herb Pharm$43.444.6★
Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract
Piping Rock$9.754.7★
Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)
Em's Herbals$35.373.9★
AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
AROMATIKA trust the power of nature$22.354.6★
Dr Adorable - 4 oz - St Johns Wort Herbal Oil - Infused Natural Organic
Dr Adorable$18.994.5★
What buyers say about st johns wort oil
What buyers praise and complain about, mined from review topics.What buyers love
“High quality oil, good testing, data available”
“Good price for sz”
“no side effects”
“Product as stated”
“it worked great with dine size dilution of caster oil”
“There was no breakage”
“Light and absorbs well”
“Its soothing and calming, and this bottle will last quite a while”
“Very effective”
“really helps take the edge off my irritation”
What buyers complain about
“Ad does not specify origin”
“they both leak down the top of the bottle”
“It doesnt feel natural”
“tiny dosage”
“Allergic to this preparation”
“Suspect quality”
“its actually oil you eat”
“St. John's Wort Oil should be deep red”
“Thick substance”
“unpleasant taste”
Top return reasons
Common questions
- Is st johns wort oil profitable to sell on Amazon United States?
- The niche generates $69K/yr across 11 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the st johns wort oil niche?
- 8 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in st johns wort oil?
- Top complaints mined from reviews: Advertised Vs Actual Product, Leak-Proof, Natural Ingredients. The return rate is 0.1%.
- When does demand for st johns wort oil peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the st johns wort oil niche?
- Listings span $9.01–$43.44; the average listing price is $23.07 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.