St Johns Wort Oil
FailShoppers spend an estimated $69K a year here, so St Johns Wort Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $69K/yr33K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 16 sellers
Flapen Score
St Johns Wort Oil against its category
The dotted line is the Health & Household average. Past it, St Johns Wort Oil is stronger. Inside it, weaker.
Market
The St Johns Wort Oil market on Amazon at a glance
Shoppers on Amazon United States searched for St Johns Wort Oil 33K times last year and spent an estimated $69K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $69Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- st johns wort oil28K searches a year
02 · Price
A sale here is worth $23.07.
Listings sell for $23.07 on average, from $9.01 to $43.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.07 that is $2K to $6K a year per listing.
- Average price
- $23.07inside the $15 to $100 sweet spot
- Price range
- $9.01–$43.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,087 within St. John's Wort. It carries 604 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #1,087in St. John's Wort
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 604per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top St Johns Wort Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Herb Pharm St. Johns Wort Topical Oil Herbal Skin & Nerve Comfort Support External Use Botanical Oil Extract Alcohol-Free 1 fl oz
- Price
- $14.39
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 15y ago

Horbach St Johns Wort Tincture | 2 Fl Oz | Alcohol Free
- Price
- $9.01
- Rating
- 4.4/5
- Reviews
- 1,443
- Age
- 6y ago

AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
- Price
- $22.35
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 8y ago

Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)
- Price
- $35.37
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7y ago

Herb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)
- Price
- $43.44
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 17y ago
Trending
estimated 90-day click momentum
Herb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)
- Price
- $43.44
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 17y ago

Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract
- Price
- $9.75
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 3y ago

Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)
- Price
- $35.37
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7y ago

AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
- Price
- $22.35
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 8y ago

Dr Adorable - 4 oz - St Johns Wort Herbal Oil - Infused Natural Organic
- Price
- $18.99
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 12y ago
Newest
by launch date
Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract
- Price
- $9.75
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 3y ago

Wild & Organic St Johns Wort Tincture - Mood Support - Calming St Johns Wort Supplement - Hypericum Perforatum Herbal Liquid Drops - Vegan Sugar & Alcohol Free - 4 fl oz
- Price
- $22.70
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 3y ago

AROMATIKA St Johns Wort Oil 8.5 Fl Oz (250ml) - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil
- Price
- $28.43
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 3y ago

AROMATIKA St Johns Wort Oil 6.8 oz (2 * 100ml) - Hypericum Perforatum - Carrier Oil for Essential Oils - Oil for Skin - Hair Oil - Body Oil - Face Oil - Bath Oil
- Price
- $31.56
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago

Pranarom - St. Johns Wort Virgin Plant Oil - 2oz
- Price
- $17.76
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
8%
- Herb Pharm43%
- AROMATIKA trust the power of nature16%
- Horbäach11%
- Em's Herbals9%
- Wild & Organic8%
- Piping Rock6%
- Open — no brand owns it (2 brands, 8%)
Demand
St Johns Wort Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about St Johns Wort Oil
We read the reviews and the return reasons for every product selling here.
“Ad does not specify origin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common St Johns Wort Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









