St Johns Wort Oil
FailShoppers spend an estimated $69K a year here, so St Johns Wort Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $69K/yr33K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 16 sellers
Flapen Score
St Johns Wort Oil against its category
The dotted line is the Health & Household average. Past it, St Johns Wort Oil is stronger. Inside it, weaker.
Market
The St Johns Wort Oil market on Amazon at a glance
Shoppers on Amazon United States searched for St Johns Wort Oil 33K times last year and spent an estimated $69K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $69Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- st johns wort oil28K searches a year
02 · Price
A sale here is worth $23.07.
Listings sell for $23.07 on average, from $9.01 to $43.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.07 that is $2K to $6K a year per listing.
- Average price
- $23.07inside the $15 to $100 sweet spot
- Price range
- $9.01–$43.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,087 within St. John's Wort. It carries 604 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #1,087in St. John's Wort
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 604per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top St Johns Wort Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Brand 143%
- Brand 216%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 8%)
Demand
St Johns Wort Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about St Johns Wort Oil
We read the reviews and the return reasons for every product selling here.
“Ad does not specify origin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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FAQ
Common St Johns Wort Oil questions
Answered from the same tracked data.