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St Johns Wort

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -13.5% this quarter, so St Johns Wort is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$1.4M/yr672K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
72%top-5 click share · 18 brands · 39 sellers

Flapen Score

St Johns Wort against its category

The dotted line is the Health & Household average. Past it, St Johns Wort is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Johns Wort market on Amazon at a glance

Shoppers on Amazon United States searched for St Johns Wort 672K times last year and spent an estimated $1.4M. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
12.6%
Market size, estimated
$1.4Ma year
Peak month
August2.0× the quietest month
Top search term
st johns wort345K searches a year

02 · Price

A sale here is worth $16.75.

Listings sell for $16.75 on average, from $8.42 to $30.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.75 that is $50K to $67K a year per listing.

Average price
$16.75inside the $15 to $100 sweet spot
Price range
$8.42–$30.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$50K–$67K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within St. John's Wort. It carries 2,534 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#49in St. John's Wort
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,534per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top St Johns Wort products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

18 rising

Sellers

39

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

23%

  • Brand 125%
  • Brand 222%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 63%

Demand

St Johns Wort search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top St Johns Wort search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st johns wort345K/yr
  • st johns wort capsules94K/yr
  • st. johns wort73K/yr
  • saint johns wort55K/yr
  • st john wort17K/yr
  • st johns wort organic8K/yr
  • st johns7K/yr
  • st johns wart8K/yr
  • st johns wort supplement7K/yr
  • st.johns wort5K/yr

Reviews and returns

What reviews say buyers love and hate about St Johns Wort

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It hasn't been effective”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common St Johns Wort questions

Answered from the same tracked data.