St Johns Wort
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -13.5% this quarter, so St Johns Wort is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $1.4M/yr672K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 72%top-5 click share · 18 brands · 39 sellers
Flapen Score
St Johns Wort against its category
The dotted line is the Health & Household average. Past it, St Johns Wort is stronger. Inside it, weaker.
Market
The St Johns Wort market on Amazon at a glance
Shoppers on Amazon United States searched for St Johns Wort 672K times last year and spent an estimated $1.4M. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 672K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- August2.0× the quietest month
- Top search term
- st johns wort345K searches a year
02 · Price
A sale here is worth $16.75.
Listings sell for $16.75 on average, from $8.42 to $30.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.75 that is $50K to $67K a year per listing.
- Average price
- $16.75inside the $15 to $100 sweet spot
- Price range
- $8.42–$30.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $50K–$67K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within St. John's Wort. It carries 2,534 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #49in St. John's Wort
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,534per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top St Johns Wort products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
18 rising
Sellers
39
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
23%
- Brand 125%
- Brand 222%
- Brand 312%
- Brand 410%
- Brand 55%
- Brand 63%
Demand
St Johns Wort search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top St Johns Wort search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- st johns wort345K/yr
- st johns wort capsules94K/yr
- st. johns wort73K/yr
- saint johns wort55K/yr
- st john wort17K/yr
- st johns wort organic8K/yr
- st johns7K/yr
- st johns wart8K/yr
- st johns wort supplement7K/yr
- st.johns wort5K/yr
Reviews and returns
What reviews say buyers love and hate about St Johns Wort
We read the reviews and the return reasons for every product selling here.
“It hasn't been effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common St Johns Wort questions
Answered from the same tracked data.









