St Johns Wort
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -13.5% this quarter, so St Johns Wort is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $1.4M/yr672K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 72%top-5 click share · 18 brands · 39 sellers
Flapen Score
St Johns Wort against its category
The dotted line is the Health & Household average. Past it, St Johns Wort is stronger. Inside it, weaker.
Market
The St Johns Wort market on Amazon at a glance
Shoppers on Amazon United States searched for St Johns Wort 672K times last year and spent an estimated $1.4M. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 672K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- August2.0× the quietest month
- Top search term
- st johns wort345K searches a year
02 · Price
A sale here is worth $16.75.
Listings sell for $16.75 on average, from $8.42 to $30.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.75 that is $50K to $67K a year per listing.
- Average price
- $16.75inside the $15 to $100 sweet spot
- Price range
- $8.42–$30.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $50K–$67K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within St. John's Wort. It carries 2,534 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #49in St. John's Wort
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,534per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top St Johns Wort products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Way St. Johns Wort Capsules Herbal Supplement Promotes a Positive Outlook* 700 mg per 2-Capsule Serving Non-GMO Project Verified Vegan 180 Capsules
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 5,863
- Age
- 21y ago

Natures Bounty St. Johns Wort 300mg Capsules Herbal Health Supplement Promotes a Positive Mood 100 Capsules
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 9,917
- Age
- 12y ago

Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA
- Price
- $23.84
- Rating
- 4.6/5
- Reviews
- 651
- Age
- 3y ago

Nutricost St Johns Wort Capsules (500mg) 120 Capsules Gluten Free
- Price
- $11.81
- Rating
- 4.7/5
- Reviews
- 1,119
- Age
- 7y ago

Toniiq 1 000mg Ultra High Strength St. Johns Wort Capsules (Non-GMO) - 4X Concentrated Extract - 0.3% Hypericin - Highly Purified and Bioavailable - 120 Capsules
- Price
- $19.57
- Rating
- 4.5/5
- Reviews
- 3,488
- Age
- 7y ago
Trending
estimated 90-day click momentum
Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules
- Price
- $27.66
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago

St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)
- Price
- $13.70
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 2y ago

Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women
- Price
- $24.64
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 2y ago

FITO MEDICS St. Johns Wort | St. Johns Wort Leaf Capsules | 300 Capsules | Concentrated Extract | Highly Absorbable Herbal Supplement
- Price
- $10.05
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago

Starwest Botanicals Organic Dried St. Johns Wort - Loose Leaf Herb for Tea Made from St. Johns Wort Flower Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 1,215
- Age
- 15y ago
Newest
by launch date
FITO MEDICS St. Johns Wort | St. Johns Wort Leaf Capsules | 300 Capsules | Concentrated Extract | Highly Absorbable Herbal Supplement
- Price
- $10.05
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago

Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women
- Price
- $24.64
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 2y ago

St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)
- Price
- $13.70
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 2y ago

Horbach St Johns Wort Capsules 300mg | 120 Count | Non-GMO Gluten Free
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 3y ago

Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA
- Price
- $23.84
- Rating
- 4.6/5
- Reviews
- 651
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
18 rising
Sellers
39
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
23%
- Nature's Way25%
- Nature's Bounty22%
- Zazzee12%
- Nutricost10%
- Horbäach5%
- Toniiq3%
Demand
St Johns Wort search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top St Johns Wort search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- st johns wort345K/yr
- st johns wort capsules94K/yr
- st. johns wort73K/yr
- saint johns wort55K/yr
- st john wort17K/yr
- st johns wort organic8K/yr
- st johns7K/yr
- st johns wart8K/yr
- st johns wort supplement7K/yr
- st.johns wort5K/yr
Reviews and returns
What reviews say buyers love and hate about St Johns Wort
We read the reviews and the return reasons for every product selling here.
“It hasn't been effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common St Johns Wort questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









