Skip to content

St Dupont Gas Refill

Fail

The top 5 brands take 99% of clicks, so St Dupont Gas Refill is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$239K/yr246K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
35%top-5 click share · 6 brands · 29 sellers

Flapen Score

St Dupont Gas Refill against its category

The dotted line is the Health & Household average. Past it, St Dupont Gas Refill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Dupont Gas Refill market on Amazon at a glance

Shoppers on Amazon United States searched for St Dupont Gas Refill 246K times last year and spent an estimated $239K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.4%
Market size, estimated
$239Ka year
Peak month
December1.5× the quietest month
Top search term
dupont lighter81K searches a year

02 · Price

A sale here is worth $242.55.

Listings sell for $242.55 on average, from $22.58 to $1201.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $242.55 that is $0 to $24K a year per listing.

Average price
$242.55above the $15 to $100 sweet spot
Price range
$22.58–$1201.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,215 within Lighters & Matches. It carries 38 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
86%
Out of stock, average day
4.9%
Average rank
#2,215in Lighters & Matches
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
38per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top St Dupont Gas Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

29

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

0%

  • Brand 140%
  • Brand 230%
  • Brand 327%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

St Dupont Gas Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top St Dupont Gas Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dupont lighter81K/yr
  • st dupont lighter67K/yr
  • s.t. dupont33K/yr
  • st dupont28K/yr
  • jt dunant lighter10K/yr
  • s.t dupont lighter5K/yr
  • s.t. dupont lighter5K/yr
  • s t dupont lighters5K/yr
  • jtdunant13K/yr

Reviews and returns

What reviews say buyers love and hate about St Dupont Gas Refill

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Instructions/User Manual/Troubleshooting”
3.9%of orders come back
“I've never understood why they ship without any instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common St Dupont Gas Refill questions

Answered from the same tracked data.