Is squishmallow toothbrush profitable to sell on Amazon United States?

The niche generates $43K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (37/100).

How competitive is the squishmallow toothbrush niche?

9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in squishmallow toothbrush?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.9%.

What does it cost to enter the squishmallow toothbrush niche?

Listings span $4.54–$28.22; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.

squishmallow toothbrush

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good$14.38

avg listing price — sweet spot $15–$100

Price range

Good$4.54–$28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,052.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$43K

$43K/yr · 71K searches

According to Flapen's Amazon United States niche tracking, squishmallow toothbrush is a $43K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

squishmallow toothbrush market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $43K–$58K; units × avg price
Conversion rate: 4.2%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.4%
Avg brand age: 34 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

ORDO64%
Brush Buddies22%
GUM5%
ELOTAME3%
SEAGO2%
KPop Demon Hunters2%
Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 33 weeks — -18.3% search growth over the last 90 days.

Open Trend

Top squishmallow toothbrush search terms

squishmallow toothbrush20K/yr -4.1%6.4% conv.
kpop demon hunters toothbrush9K/yr -30.9%1.0% conv.
kpop demon hunters toothbrush kids4K/yr +19.9%0.4% conv.
ordo kids toothbrush3K/yr +77.8%3.9% conv.
kpop toothbrush7K/yr -31.8%1.1% conv.
squishmallow toothbrush electric6K/yr -19.3%7.5% conv.
axolotl toothbrush4K/yr -5.2%2.5% conv.
ordo squishmallow toothbrush6K/yr -34.6%5.7% conv.
kpop demon hunter toothbrush4K/yr -42.7%0.3% conv.
squishmallows toothbrush3K/yr -31.7%5.5% conv.

All search terms

Top squishmallow toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Patty

ORDO$28.224.7★234 rev

ORDO Squishmallows Toothbrush Sonic Battery Toothbrushes for Kids Soft Bristles Extra Brush Head Inc Gift for Kids Aged 4 Years and Up Battery Included Auggie

ORDO$12.094.3★360 rev

Brush Buddies Squishmallows Sonic Toothbrush Ultra Soft Bristles Electric Toothbrush for Adults Gentle Sonic Cleaning with Cute Character Design Ideal for Daily Oral Care Routine

Brush Buddies$4.714.4★269 rev

ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Cam

ORDO$28.124.7★234 rev

Brush Buddies Squishmallows Assorted Manual Toothbrushes Soft Toothbrushes Toothbrushes for Kids and Adults 4PK

Brush Buddies$4.544.8★380 rev

Newest

by launch date

GUM Squishmallows Kids Toothbrush Extra Soft Bristles with Suction Cup Base Compact Head 2 Count (Pack of 2)

GUM$6.9350 rev

6mo ago

GUM Squishmallows Kids Battery Power Toothbrush Soft Bristles with Suction Cup Base Batteries Included 1 Count (Pack of 2)

GUM$14.9027 rev

7mo ago

KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls 25oz Leak Proof with Straw Lid Gifts for Girls

KPop Demon Hunters$23.69832 rev

9mo ago

ELOTAME Kids Electric U Shaped Toothbrush - Axolotl Kids Cartoon Sonic Automatic Toothbrush with 6 Brush Heads Full Mouth 6 Cleaning Modes - Age2-15 Pink

ELOTAME$26.6495 rev

10mo ago

ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Patty

ORDO$28.22234 rev

1y ago

What buyers say about squishmallow toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use11%

“Easy to use”

Quality-Overall11%

“For the design and quality, I think this set offers good value”

Ease Of Cleaning9%

“Clean & Cute”

Design-Overall9%

“The design is really cute”

Size-Overall7%

“its the right size”

Advertised Vs Actual Product6%

“As shown”

Value For Money6%

“Excellent value”

Brush Quality5%

“The brush is cute”

Color4%

“colors are super cute”

Efficiency3%

“works as it should”

What buyers complain about

Durability18%

“Breaks easily”

Quality-Overall13%

“Junk quality”

Value For Money12%

“Not worth the money in my opinion”

Size-Overall7%

“Much too small”

Leak-Proof6%

“Leaks far too easily”

Functionality-Overall4%

“Doesnt work”

Battery Life4%

“I changed the batteries out twice now still wont turn on”

Advertised Vs Actual Product3%

“Poor advertising”

Ease Of Use3%

“on would also be hard for small hands to do by themselves”

Strength3%

“$28.00 for a flimsy plastic bottle is rediculous”

Top return reasons

Size-Overall35%

Functionality-Overall13%

Advertised Vs Actual Product7%

Quality-Overall6%

Defective Material/Parts6%

Material Quality5%

Leak-Proof4%

Value For Money4%

Durability3%

Compatibility-Overall2%

Common questions

Is squishmallow toothbrush profitable to sell on Amazon United States?: The niche generates $43K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (37/100).
How competitive is the squishmallow toothbrush niche?: 9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in squishmallow toothbrush?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.9%.
What does it cost to enter the squishmallow toothbrush niche?: Listings span $4.54–$28.22; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.