Squishmallow Toothbrush

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

4.2%

Market size, estimated

$43Ka year

Top search term

squishmallow toothbrush20K searches a year

Listings sell for $14.38 on average, from $4.54 to $28.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.38 that is $1K to $4K a year per listing.

Average price

$14.38under the $15 to $100 sweet spot

Price range

$4.54–$28.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #141 within Toothbrushes & Accessories. It carries 3,053 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#141in Toothbrushes & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,053per listing

Listings tracked

20

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months