Squishmallow Heating Pad

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

336K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

3.0%

Market size, estimated

$229Ka year

Peak month

December7.1× the quietest month

Top search term

menstruation crustacean128K searches a year

Listings sell for $22.66 on average, from $16.18 to $28.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $22.66 that is $17K to $23K a year per listing.

Average price

$22.66inside the $15 to $100 sweet spot

Price range

$16.18–$28.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$23K

Returns

1.5%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Hot & Cold Therapies. It carries 3,094 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Hot & Cold Therapies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,094per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months