Is squirrel repellent spray profitable to sell on Amazon United States?

The niche generates $69K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +131.8%. Flapen's verdict: Worth a look (65/100).

How competitive is the squirrel repellent spray niche?

11 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in squirrel repellent spray?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.8%.

When does demand for squirrel repellent spray peak?

Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the squirrel repellent spray niche?

Listings span $10.78–$39.52; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 6,664 reviews — the moat a new listing must climb.

squirrel repellent spray

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Growth

Incredible+131.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$21.88

avg listing price — sweet spot $15–$100

Price range

Great$10.78–$39.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,663.53

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$69K

$69K/yr · 40K searches

Signals Trending Quality Gap

According to Flapen's Amazon United States niche tracking, squirrel repellent spray is a $69K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 65/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

squirrel repellent spray market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $88K–$109K; units × avg price
Conversion rate: 7.8%
Avg BSR: #204
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

Nature's MACE23%
Messinas22%
Mighty Mint16%
BIO YOLO10%
IMUSTGARDEN9%
Bonide8%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +131.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top squirrel repellent spray search terms

squirrel repellent spray29K/yr +119.6%7.1% conv.
squirrel spray6K/yr +147.4%8.2% conv.
squirrel mace5K/yr +183.4%11.5% conv.

All search terms

Top squirrel repellent spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Mace Squirrel Mace Squirrel Repellent Outdoor 40 Ounce Spray Squirrel and Chipmunk Repellent Keep Squirrels Out of Your Garden Attic Bird Feeders Fruit Trees Plants Potted Plants

Nature's MACE$19.893.2★4,486 rev

Squirrel Stopper Repellent Spray - Chipmunk & Squirrel Deterrent for Bird Feeders Garden & Homes - Weather-Resistant Formula - Scent Taste & Touch Barrier - Safe Around Kids & Pets - 1 Gallon

Messinas$21.633.0★4,086 rev

BIO YOLO Rodent Repellent Spray Effective Natural Peppermint Formula Repel Mice Rats Squirrels and Rodents. Safe for Indoor Outdoor and Car Engines. Safe for People and Pets. (1 Rodent 16oz)

BIO YOLO$19.963.9★181 rev

Mighty Mint Peppermint Oil Rodent Repellent Spray Natural Indoor & Outdoor Control for Mice and Rats Plant-Based Extra-Strong Formula - 16 oz

Mighty Mint$20.834.2★37,985 rev

I Must Garden Squirrel Repellent: Protects Vehicles Plants Decking & Furniture Works on Chipmunks 32oz Ready to Use

IMUSTGARDEN$16.063.6★2,897 rev

Newest

by launch date

Smart Grower Peppermint Oil Spray for Rodents Maximum Strength Ready to Use Peppermint Spray for Rodent Mice Squirrels Indoor Outdoor & Car Engine Protection 16 oz

Smart Grower$18.31112 rev

5mo ago

Reliant Pet Peppermint Oil Spray for Rodents- 16oz Mice Repellent & Rat Deterrent Spray Squirrel Repellent Indoor & Outdoor Mint Spray for Rodents Plant Based Pet Safe and Made in USA

Reliant Pet$21.2442 rev

6mo ago

Natures Mace Squirrel Repellent for Outdoors Chipmunk Deterrent for Attic Garden Car Keep Out of Garden Bird Feeders Fruit Trees Yard Plants (40 Ounce Ready-to-Use Spray)

Nature's MACE$19.857 rev

8mo ago

BugMD Rodent Repellent for Car Engines | Natural Peppermint Oil Spray to Repel Rats Mice & Squirrels from Cars RVs & Trucks

BugMD$19.61167 rev

1y ago

BIO YOLO Rodent Repellent Spray Effective Natural Peppermint Formula Repel Mice Rats Squirrels and Rodents. Safe for Indoor Outdoor and Car Engines. Safe for People and Pets. (1 Rodent 16oz)

BIO YOLO$19.96181 rev

1y ago

What buyers say about squirrel repellent spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“this has a very light scent”

Pest/Insect Control23%

“Keeps mice away”

Quality-Overall11%

“Excellent product and easily applied”

Advertised Vs Actual Product6%

“does what it says”

Efficiency5%

“Works well”

Spray/Flow4%

“easy to use + spray”

Value For Money3%

“Worth the cost”

Ease Of Use3%

“Easy to use”

Strength2%

“Very strong”

Plant Growth1%

“away from flowers without harming them and I think this is a great solution”

What buyers complain about

Functionality-Overall30%

“no results”

Pest/Insect Control27%

“Didn't work on insects”

Smell11%

“It smells rancid”

Value For Money7%

“Its cheaper”

Spray/Flow7%

“it will not spray”

Durability2%

“Doesnt last”

Leak-Proof1%

“The bottle leaks when you spray it”

Quality-Overall1%

“Absolute garbage”

Advertised Vs Actual Product1%

“didn't work as advertised”

Jamming/Clogging1%

“Nozzle always clogs”

Top return reasons

Functionality-Overall26%

Spray/Flow15%

Pest/Insect Control14%

Leak-Proof11%

Advertised Vs Actual Product9%

Value For Money7%

Smell7%

Size-Overall3%

Defective Material/Parts2%

Product Condition1%

Common questions

Is squirrel repellent spray profitable to sell on Amazon United States?: The niche generates $69K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +131.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the squirrel repellent spray niche?: 11 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in squirrel repellent spray?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.8%.
When does demand for squirrel repellent spray peak?: Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
What does it cost to enter the squirrel repellent spray niche?: Listings span $10.78–$39.52; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 6,664 reviews — the moat a new listing must climb.