squatty potty for kids
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.09avg listing price — sweet spot $15–$100
Price range
Great$9.98–$37.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$172K$172K/yr · 100K searches
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,685.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, squatty potty for kids is a $172K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
squatty potty for kids market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $145K–$193K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 8.3%
- Avg brand age
- 32 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Squatty Potty54%
- MR.SIGA15%
- Forbena6%
- AmazerBath5%
- ANSISFOTO4%
- Hoissuem4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top squatty potty for kids search terms
- squatty potty for kids65K/yr
- kids squatty potty11K/yr
- toddler squatty potty9K/yr
- squatty potty kids7K/yr
- squatty potty for toddlers6K/yr
- kid squatty potty2K/yr
Top squatty potty for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White
Squatty Potty$28.574.6★15,593 rev
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-White & Dark Gray
MR.SIGA$30.964.6★1,869 rev
Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort
Squatty Potty$37.184.7★17,587 rev
Forbena Toddler Step Stool for Bathroom Sink 2 Step Stool for Kids Toilet Potty Training Non-Slip Toddlers Baby Child Kid Plastic Poop Stools with Handle for Kitchen Counter Bed (White-Grey)
Forbena$20.534.6★1,995 rev
AmazerBath Toilet Stool for Toddler Potty Training 3-in-1 Sturdy Bamboo One Step Squat Poop Foot Stool Non-Slip Baby & Kids Potty Step Stool for Bathroom Sink Kitchen Counter Bedroom Closet 9
AmazerBath$30.914.3★158 rev
Newest
by launch date
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
Rcemlip$10.20531 rev
Bamboo Toilet Stool Foldable 7 in Poop Stool for Bathroom Portable Squatting Potty Stool for Adults & Kids Non-Slip Toilet Foot Pooping Steps No Assembly Required
ANSISFOTO$29.6673 rev
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool White & Grayish Blue
MR.SIGA$32.191,869 rev
6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids
Hoissuem$9.98412 rev
AmazerBath Toilet Stool for Toddler Potty Training 3-in-1 Sturdy Bamboo One Step Squat Poop Foot Stool Non-Slip Baby & Kids Potty Step Stool for Bathroom Sink Kitchen Counter Bedroom Closet 9
AmazerBath$30.91158 rev
Trending
90-day click momentum6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids
Hoissuem$9.984.3★
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
Rcemlip$10.204.4★
Bamboo Toilet Stool Foldable 7 in Poop Stool for Bathroom Portable Squatting Potty Stool for Adults & Kids Non-Slip Toilet Foot Pooping Steps No Assembly Required
ANSISFOTO$29.664.9★
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool White & Grayish Blue
MR.SIGA$32.194.6★
Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids
Uaniar$14.234.5★
What buyers say about squatty potty for kids
What buyers praise and complain about, mined from review topics.What buyers love
“great sturdy piece of amazon”
“Excellent product”
“Excellent value”
“pieces fit snugly”
“Assembly was easy”
“easy to carry around”
“As described”
“Works well”
“But nice and light and easy to move”
“Very well built”
What buyers complain about
“Much smaller”
“Flimsy plastic”
“overpriced for the quality”
“Broke after a couple months”
“Used product”
“I couldnt even install it”
“Flimsy Not Stable”
“cheaper materials”
“he also slips”
“So uncomfortable”
Top return reasons
Common questions
- Is squatty potty for kids profitable to sell on Amazon United States?
- The niche generates $172K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the squatty potty for kids niche?
- 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in squatty potty for kids?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.8%.
- When does demand for squatty potty for kids peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the squatty potty for kids niche?
- Listings span $9.98–$37.18; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 8,686 reviews — the moat a new listing must climb.