Squatty Potty for Kids
FailThe top 5 products take 75% of clicks, so Squatty Potty for Kids is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $172K/yr100K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 14 sellers
Flapen Score
Squatty Potty for Kids against its category
The dotted line is the Health & Household average. Past it, Squatty Potty for Kids is stronger. Inside it, weaker.
Market
The Squatty Potty for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Squatty Potty for Kids 100K times last year and spent an estimated $172K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $172Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- squatty potty for kids65K searches a year
02 · Price
A sale here is worth $24.09.
Listings sell for $24.09 on average, from $9.98 to $37.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.09 that is $12K to $18K a year per listing.
- Average price
- $24.09inside the $15 to $100 sweet spot
- Price range
- $9.98–$37.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #42 within Bathroom Safety, Aids & Accessories. It carries 8,686 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #42in Bathroom Safety, Aids & Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 8,686per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Squatty Potty for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Brand 154%
- Brand 215%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 11%)
Demand
Squatty Potty for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Squatty Potty for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squatty potty for kids65K/yr
- kids squatty potty11K/yr
- toddler squatty potty9K/yr
- squatty potty kids7K/yr
- squatty potty for toddlers6K/yr
- kid squatty potty2K/yr
Reviews and returns
What reviews say buyers love and hate about Squatty Potty for Kids
We read the reviews and the return reasons for every product selling here.
“Much smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squatty Potty for Kids questions
Answered from the same tracked data.