Is squatty potty 9 inch profitable to sell on Amazon United States?

The niche generates $72K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (46/100).

How competitive is the squatty potty 9 inch niche?

16 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in squatty potty 9 inch?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.2%.

When does demand for squatty potty 9 inch peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the squatty potty 9 inch niche?

Listings span $13.72–$57.27; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 10,494 reviews — the moat a new listing must climb.

squatty potty 9 inch

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Price range

Great$13.72–$57.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Review moat

Bad10,493.91

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 32K searches

According to Flapen's Amazon United States niche tracking, squatty potty 9 inch is a $72K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

squatty potty 9 inch market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $63K–$76K; units × avg price
Conversion rate: 8.8%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 9.2%
Avg brand age: 29 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

18%

Squatty Potty49%
Kzeirm10%
KingPavonini9%
Uaniar7%
Ardier4%
AZEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top squatty potty 9 inch search terms

squatty potty 9 inch14K/yr -8.2%7.8% conv.
potty stool for adults 9 inch5K/yr +9.4%6.8% conv.
squatty potty for adults 9 inch5K/yr +54.8%8.1% conv.
9 inch squatty potty4K/yr -17.6%7.4% conv.
squatty potty 93K/yr -10.0%8.7% conv.

All search terms

Top squatty potty 9 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squatty Potty The Original Bathroom Toilet Stool Height White 9 Inch (Pack of 1)

Squatty Potty$24.204.6★63,659 rev

Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort

Squatty Potty$37.184.7★17,587 rev

Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White

Squatty Potty$28.574.6★15,593 rev

KingPavonini Bamboo Toilet Stool Squat 7in & 9in Adjustable Heights Foldable Potty Stool for Adults with Non-Slip Layer to Improve Bathroom Posture and Comfort 400 lbs Capacity

KingPavonini$31.514.6★1,048 rev

9 Inch Toilet Stool for Adults Natural Bamboo Wood Poop Stool for Squatting Potty Non-Slip & Portable Bathroom Step Stools for Healthy Pooping Natural Color 1 Pack

Uaniar$22.434.5★1,536 rev

Newest

by launch date

StrongTek Foldable Toilet Stool 2-Level Bamboo Squatting Stool for Improved Posture Adjustable 7 & 9 Inch Height Bathroom Poop Stool Non-Slip Design for Adults and Kids 300lb Load - Dark Walnut

StrongTek$37.2923 rev

6mo ago

AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8

AmazerBath$14.67173 rev

8mo ago

9 Inch Toilet Stool for Adults Natural Bamboo Wood Poop Stool for Squatting Potty Non-Slip & Portable Bathroom Step Stools for Healthy Pooping Natural Color 1 Pack

Uaniar$22.431,536 rev

10mo ago

XiaZ Toilet Stool Squat Adult Poop Stool 7in & 9in Adjustable Heights Wood Potty Stools with Non-Slip Strip to Improves Defecation 300 lbs Capacity

XiaZ$14.4443 rev

1y ago

Squatty Potty The Original Bathroom Toilet Stool Height Grey 9 Inch

Squatty Potty$31.7063,659 rev

1y ago

What buyers say about squatty potty 9 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Strength11%

“STURDY And”

Quality-Overall10%

“Well-made and well-priced”

Assembly/Installation10%

“Very easy to assemble”

Size-Overall6%

“just the right fit”

Ease Of Use6%

“Very easy to use”

Advertised Vs Actual Product6%

“Worked as advertised”

Value For Money5%

“Good value for the money”

Efficiency5%

“Works well”

Weight Light4%

“super lightweight”

Design-Overall3%

“looks so sleek”

What buyers complain about

Size-Overall11%

“Its small”

Durability9%

“doesn't seem very durable”

Quality-Overall9%

“Quality control issues”

Strength6%

“Really flimsy”

Product Condition5%

“Used product”

Assembly/Installation5%

“not so easy to put together”

Material Quality4%

“Cheap material”

Balance/Stability3%

“Unstable”

Comfort-Overall3%

“So uncomfortable”

Ease Of Use3%

“inconvenient to use”

Top return reasons

Size-Overall33%

Product Condition7%

Functionality-Overall7%

Comfort-Overall6%

Material Quality6%

Advertised Vs Actual Product6%

Strength3%

Assembly/Installation2%

Quality-Overall2%

Grip2%

Common questions

Is squatty potty 9 inch profitable to sell on Amazon United States?: The niche generates $72K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (46/100).
How competitive is the squatty potty 9 inch niche?: 16 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in squatty potty 9 inch?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.2%.
When does demand for squatty potty 9 inch peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the squatty potty 9 inch niche?: Listings span $13.72–$57.27; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 10,494 reviews — the moat a new listing must climb.