Is squatty potty profitable to sell on Amazon United States?

The niche generates $9.3M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Launch it (60/100).

How competitive is the squatty potty niche?

15 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in squatty potty?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.7%.

When does demand for squatty potty peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the squatty potty niche?

Listings span $9.93–$37.18; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 11,527 reviews — the moat a new listing must climb.

squatty potty

Launch it

A $9.3M/yr market growing +2.2% this quarter with returns at 2.7% — clears our launch bar.

Market size

Incredible$9.3M

$9.3M/yr · 6.0M searches

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$9.93–$37.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,527.43

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, squatty potty is a $9.3M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Launch it — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

squatty potty market data

Units sold / yr: 400K–500K; avg 25,000–30,000/product
Revenue / yr: $8.0M–$10.0M; units × avg price
Conversion rate: 7.8%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.3%
Avg brand age: 34 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

20%

Squatty Potty41%
AZEN13%
Hoissuem8%
Uaniar7%
MR.SIGA5%
Rcemlip5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top squatty potty search terms

squatty potty2.7M/yr -6.6%8.7% conv.
squatty potty for adults1.2M/yr +21.2%9.4% conv.
toilet stool472K/yr +6.5%4.7% conv.
poop stool307K/yr +12.1%5.0% conv.
bathroom stool293K/yr +5.2%1.2% conv.
potty stool123K/yr +7.9%3.5% conv.
poop stool adult150K/yr -18.6%5.7% conv.
toilet stool squat adult126K/yr -13.1%5.4% conv.
squatty potty for kids65K/yr +12.3%6.4% conv.
stool for bathroom68K/yr +16.8%1.2% conv.

All search terms

Top squatty potty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squatty Potty Simple Curve Bathroom Toilet Stool 7 White

Squatty Potty$22.004.6★59,473 rev

Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White

Squatty Potty$28.574.6★15,593 rev

Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids

Uaniar$14.234.5★1,536 rev

AZEN Wood Toilet Stool Squat Adult Poop Stool for Bathroom Adults Portable Toilet Potty Stools for Adults 7 Inch Height

AZEN$13.724.3★1,769 rev

Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort

Squatty Potty$37.184.7★17,587 rev

Newest

by launch date

Resze Toilet Stool For Adults 6.7 Squatting Potty Non-Slip Bathroom Stool Toilet Stool Squat Adult Poop Stool For Bathroom Portable Foot Rest For Travel Adults Seniors Kids Lightweight White

Resze$9.9489 rev

5mo ago

Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip

Rcemlip$10.20531 rev

8mo ago

WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray

WBKATN$13.95258 rev

11mo ago

6.7 Inch Step Stool ROVTERN Portable Plastic Foot Stool ROVTERN Non-Slip Potty Stool for Bathroom

ROVTERN$10.01109 rev

12mo ago

6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids

Hoissuem$9.98412 rev

1y ago

What buyers say about squatty potty

What buyers praise and complain about, mined from review topics.

What buyers love

Strength12%

“Its well built”

Quality-Overall10%

“Decent Quality”

Assembly/Installation10%

“Assembly was easy”

Size-Overall8%

“fits in small spots”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product6%

“Better than I expected”

Ease Of Use6%

“easy to move”

Weight Light4%

“This stool is lightweight”

Design-Overall4%

“Very well built”

Efficiency4%

“it works well”

What buyers complain about

Size-Overall15%

“Too big”

Strength11%

“Flimsy plastic”

Durability10%

“Broke after a couple months”

Quality-Overall9%

“Awful quality”

Assembly/Installation4%

“Impossible to put together”

Product Condition3%

“Used product”

Material Quality3%

“Cheap material”

Comfort-Overall2%

“So uncomfortable”

Value For Money2%

“Cheap”

Balance/Stability2%

“very unstable and weak”

Top return reasons

Size-Overall34%

Functionality-Overall6%

Material Quality6%

Advertised Vs Actual Product5%

Product Condition5%

Comfort-Overall5%

Strength5%

Quality-Overall3%

Defective Material/Parts3%

Assembly/Installation3%

Common questions

Is squatty potty profitable to sell on Amazon United States?: The niche generates $9.3M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Launch it (60/100).
How competitive is the squatty potty niche?: 15 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in squatty potty?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.7%.
When does demand for squatty potty peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the squatty potty niche?: Listings span $9.93–$37.18; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 11,527 reviews — the moat a new listing must climb.