Squatty Potty
MaybeShoppers spend an estimated $9.3M a year here. But the average product has 11,527 reviews to catch up to, so Squatty Potty is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $9.3M/yr6.0M searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 34 sellers
Flapen Score
Squatty Potty against its category
The dotted line is the Health & Household average. Past it, Squatty Potty is stronger. Inside it, weaker.
Market
The Squatty Potty market on Amazon at a glance
Shoppers on Amazon United States searched for Squatty Potty 6.0M times last year and spent an estimated $9.3M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $9.3Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- squatty potty2.7M searches a year
02 · Price
A sale here is worth $20.03.
Listings sell for $20.03 on average, from $9.93 to $37.18. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $20.03 that is $501K to $601K a year per listing.
- Average price
- $20.03inside the $15 to $100 sweet spot
- Price range
- $9.93–$37.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $501K–$601K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #70 within Bathroom Safety, Aids & Accessories. It carries 11,527 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #70in Bathroom Safety, Aids & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 11,527per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Squatty Potty products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squatty Potty Simple Curve Bathroom Toilet Stool 7 White
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 59,473
- Age
- 6y ago
Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White
- Price
- $28.57
- Rating
- 4.6/5
- Reviews
- 15,593
- Age
- 8y ago
Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids
- Price
- $14.23
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 2y ago
AZEN Wood Toilet Stool Squat Adult Poop Stool for Bathroom Adults Portable Toilet Potty Stools for Adults 7 Inch Height
- Price
- $13.72
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 2y ago
Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort
- Price
- $37.18
- Rating
- 4.7/5
- Reviews
- 17,587
- Age
- 7y ago
Trending
estimated 90-day click momentum
6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids
- Price
- $9.98
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 1y ago
Resze Toilet Stool For Adults 6.7 Squatting Potty Non-Slip Bathroom Stool Toilet Stool Squat Adult Poop Stool For Bathroom Portable Foot Rest For Travel Adults Seniors Kids Lightweight White
- Price
- $9.94
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 5mo ago
6.7 Inch Step Stool ROVTERN Portable Plastic Foot Stool ROVTERN Non-Slip Potty Stool for Bathroom
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 12mo ago
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 8mo ago
WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray
- Price
- $13.95
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 11mo ago
Newest
by launch dateResze Toilet Stool For Adults 6.7 Squatting Potty Non-Slip Bathroom Stool Toilet Stool Squat Adult Poop Stool For Bathroom Portable Foot Rest For Travel Adults Seniors Kids Lightweight White
- Price
- $9.94
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 5mo ago
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 8mo ago
WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray
- Price
- $13.95
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 11mo ago
6.7 Inch Step Stool ROVTERN Portable Plastic Foot Stool ROVTERN Non-Slip Potty Stool for Bathroom
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 12mo ago
6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids
- Price
- $9.98
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
34
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 99%
Open market
20%
- Squatty Potty41%
- AZEN13%
- Hoissuem8%
- Uaniar7%
- MR.SIGA5%
- Rcemlip5%
Demand
Squatty Potty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Squatty Potty search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squatty potty2.7M/yr
- squatty potty for adults1.2M/yr
- toilet stool472K/yr
- poop stool307K/yr
- bathroom stool293K/yr
- potty stool123K/yr
- poop stool adult150K/yr
- toilet stool squat adult126K/yr
- squatty potty for kids65K/yr
- stool for bathroom68K/yr
Reviews and returns
What reviews say buyers love and hate about Squatty Potty
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squatty Potty questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data