square paper plates
Worth a lookShows a sweet-spot price point ($22.07 avg), but a small market ($63K/yr) keeps it on the watch list.
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.11–$64.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,201.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, square paper plates is a $63K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
square paper plates market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #828
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 9.9%
- Avg brand age
- 39 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
40
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
23%
- Glad37%
- ECOLipak23%
- GreenWorks5%
- ECO SOUL4%
- MUCHII4%
- FoldTier4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +18.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top square paper plates search terms
- square paper plates40K/yr
- paper plates square5K/yr
- square paper plates 10 inch6K/yr
Top square paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad Square Heavy Duty Paper Plates Soak Proof and Cut Proof Disposable Plates for Parties and Everyday Meals Microwaveable for Easy Serving Grey Victorian Pattern 7 Inch 50 Count Daily Use Supply
Glad$7.144.6★13,501 rev
Glad Square Heavy Duty Paper Plates Soak Proof and Cut Proof Disposable Plates for Parties and Everyday Meals Microwaveable for Easy Serving Blue Victorian Pattern 10 Inch 50 Count
Glad$10.054.6★13,501 rev
ECOLipak 150 Piecs Square Paper Plates 8-inch Compostable Disposable Plates Eco-friendly Heavy Duty Biodegradable Sugarcane Plates for Party Dinner Birthday
ECOLipak$29.424.7★950 rev
ECOLipak 150 Piecs Compostable Square Plates 6 inch Eco-friendly Heavy Duty Biodegradable Sugarcane Disposable Paper Plates for Party Dinner Birthday
ECOLipak$23.484.7★950 rev
GreenWorks 100 Count 6 Inch Small Square Compostable plates Heavy Duty Bagasse and Bamboo Fiber Plates
GreenWorks$16.764.8★168 rev
Newest
by launch date
Shimond 60 Pack Compostable Square Paper Plates White - 10 & 8 Heavy Duty Disposable Plates Biodegradable Sugarcane Fiber Eco Friendly Dinnerware for Wedding Party Birthday
Shimond$26.1313 rev
120 Pcs Square Paper Plates Disposable Square Birthday Party Dessert Plates Paper Dinner Plate for Party Theme Decorations Wedding Halloween Bridal Shower(Black Grass green Dark green 7 Inch)
Lyksgir$21.646 rev
Dandat 50 Pack 7 Inch Back to School Paper Dessert Plates Square Disposable Cake Metallic Foil Plates Small Lunch Appetizer Tableware for Birthday Wedding Anniversary Party Supplies (Orange)
Dandat$13.67115 rev
FoldTier 120 Pieces Green Party Theme Decorations Square Paper Plates Birthday Party Cake Dessert Plates(Green 7 Inch)
FoldTier$25.8327 rev
Tiangrid 60 Pcs Nature Wedding Boho Colorful Paper Plates 7 Inch Gradient Disposable Square Dessert Party Plates with Gold Edge for Birthday Wedding Bridal Baby Shower Party Supplies 6 Colors
Tiangrid$9.7587 rev
Trending
90-day click momentumShimond 60 Pack Compostable Square Paper Plates White - 10 & 8 Heavy Duty Disposable Plates Biodegradable Sugarcane Fiber Eco Friendly Dinnerware for Wedding Party Birthday
Shimond$26.134.7★
Tiangrid 60 Pcs Nature Wedding Boho Colorful Paper Plates 7 Inch Gradient Disposable Square Dessert Party Plates with Gold Edge for Birthday Wedding Bridal Baby Shower Party Supplies 6 Colors
Tiangrid$9.754.3★
Dandat 50 Pack 7 Inch Back to School Paper Dessert Plates Square Disposable Cake Metallic Foil Plates Small Lunch Appetizer Tableware for Birthday Wedding Anniversary Party Supplies (Orange)
Dandat$13.674.6★
Glad Square Heavy Duty Paper Plates Soak Proof and Cut Proof Disposable Plates for Parties and Everyday Meals Microwaveable for Easy Serving Blue Victorian Pattern 10 Inch 50 Count
Glad$10.054.6★
Glad Square Disposable Paper Plates Falling Foliage Autumn Leaf Pattern - Soak Proof Microwave Safe Cut-Resistant Seasonal Dinner Plates for Fall and Thanksgiving 8.5 Inch 75 Count
Glad$10.914.6★
What buyers say about square paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Plates are sturdy”
“Great size”
“Good Quality”
“The best part is that they are eco-friendly and biodegradable, which is always a huge plus”
“Durable”
“The square design is a fun change from standard round plates”
“decent clean color. unlike many others”
“Good price on amazon”
“These plates are incredibly thick”
“as described”
What buyers complain about
“flimsy”
“Too big”
“Thin”
“These plates are not White”
“Leaks withthan second not strong quality”
“wish they were more affordable so that everyone could use them”
“you have a problem on your hands”
“too lightweight for a meal”
“impractical for use”
“I dont really like plastic ones as they are bad for the environment”
Top return reasons
Common questions
- Is square paper plates profitable to sell on Amazon United States?
- The niche generates $63K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the square paper plates niche?
- 19 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in square paper plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 1.4%.
- When does demand for square paper plates peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the square paper plates niche?
- Listings span $7.11–$64.30; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 2,201 reviews — the moat a new listing must climb.