Skip to content

Square Bandaids

Fail

Shoppers spend an estimated $54K a year here, so Square Bandaids is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$54K/yr55K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
54%top-5 click share · 12 brands · 92 sellers

Flapen Score

Square Bandaids against its category

The dotted line is the Health & Household average. Past it, Square Bandaids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Bandaids market on Amazon at a glance

Shoppers on Amazon United States searched for Square Bandaids 55K times last year and spent an estimated $54K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
11.3%
Market size, estimated
$54Ka year
Top search term
square bandaids29K searches a year

02 · Price

A sale here is worth $8.68.

Listings sell for $8.68 on average, from $2.48 to $25.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.68 that is $2K to $4K a year per listing.

Average price
$8.68under the $15 to $100 sweet spot
Price range
$2.48–$25.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Bandages & Bandaging Supplies. It carries 12,208 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#107in Bandages & Bandaging Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
12,208per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Square Bandaids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

92

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

15%

  • Band-Aid55%
  • Healqu8%
  • Amazon Basic Care8%
  • Niceful5%
  • Marsui5%
  • McKesson4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Square Bandaids search demand

Weekly searches over the year. Pick a range.

1K750May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Square Bandaids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • square bandaids29K/yr
  • square bandages12K/yr
  • bandaid patch4K/yr
  • band aid tru stay3K/yr
  • tru stay band aids3K/yr
  • bandaid tru stay3K/yr

Reviews and returns

What reviews say buyers love and hate about Square Bandaids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Adhesive is bad”
A buyer, on “Adhesion/Stickiness”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Square Bandaids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data