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Spring Valley Vitamin D3

Fail

The average product has 21,861 reviews to catch up to, so Spring Valley Vitamin D3 is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$106K/yr47K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
79%top-5 click share · 10 brands · 176 sellers

Flapen Score

Spring Valley Vitamin D3 against its category

The dotted line is the Health & Household average. Past it, Spring Valley Vitamin D3 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Vitamin D3 market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Vitamin D3 47K times last year and spent an estimated $106K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
12.9%
Market size, estimated
$106Ka year
Peak month
September2.4× the quietest month
Top search term
spring valley vitamin d327K searches a year

02 · Price

A sale here is worth $17.37.

Listings sell for $17.37 on average, from $8.21 to $26.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.37 that is $4K to $9K a year per listing.

Average price
$17.37inside the $15 to $100 sweet spot
Price range
$8.21–$26.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #456 within Vitamin D. It carries 21,861 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
64%
Out of stock, average day
5.5%
Average rank
#456in Vitamin D
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
21,861per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Spring Valley Vitamin D3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

176

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Brand 125%
  • Brand 222%
  • Brand 319%
  • Brand 414%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Spring Valley Vitamin D3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Spring Valley Vitamin D3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring valley vitamin d327K/yr
  • spring valley d36K/yr
  • spring valley vitamin d5K/yr
  • spring valley vitamin d3 5000 iu3K/yr
  • vitamin d spring valley3K/yr
  • spring valley d3 5000 iu2K/yr
  • vitamin d3 spring valley2K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Vitamin D3

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Vitamin”
9%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Ingredients contain soybean oil”
A buyer, on “Ingredients-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spring Valley Vitamin D3 questions

Answered from the same tracked data.