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Spring Valley Probiotic

Fail

Shoppers spend an estimated $50K a year here, so Spring Valley Probiotic is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$50K/yr39K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 107 sellers

Flapen Score

Spring Valley Probiotic against its category

The dotted line is the Health & Household average. Past it, Spring Valley Probiotic is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Probiotic market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Probiotic 39K times last year and spent an estimated $50K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
5.3%
Market size, estimated
$50Ka year
Peak month
August1.8× the quietest month
Top search term
spring valley probiotic36K searches a year

02 · Price

A sale here is worth $24.36.

Listings sell for $24.36 on average, from $6.72 to $38.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.36 that is $0 to $2K a year per listing.

Average price
$24.36inside the $15 to $100 sweet spot
Price range
$6.72–$38.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #418 within Digestive Supplements. It carries 20,846 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
44%
Out of stock, average day
8.3%
Average rank
#418in Digestive Supplements
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
20,846per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
72 months

Products

Top Spring Valley Probiotic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

107

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 154%
  • Brand 227%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Spring Valley Probiotic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Spring Valley Probiotic

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spring Valley Probiotic questions

Answered from the same tracked data.