Is spring valley melatonin 10mg profitable to sell on Amazon United States?

The niche generates $100K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (46/100).

How competitive is the spring valley melatonin 10mg niche?

9 brands and 216 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in spring valley melatonin 10mg?

Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for spring valley melatonin 10mg peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the spring valley melatonin 10mg niche?

Listings span $6.80–$34.81; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 5,386 reviews — the moat a new listing must climb.

spring valley melatonin 10mg

Skip it

Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.06

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.80–$34.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$100K

$100K/yr · 63K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,386.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, spring valley melatonin 10mg is a $100K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

spring valley melatonin 10mg market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 8.4%
Avg BSR: #1,116
Page quality: 0%
Prime: 52%
Sponsored: 48%
Out of stock: 4.3%
Avg brand age: 83 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

216

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Spring Valley29%
Generic22%
FCQP17%
Unique Bundle Store13%
Amazon Basics8%
SUREFECT3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top spring valley melatonin 10mg search terms

spring valley melatonin30K/yr -15.6%5.2% conv.
spring valley melatonin 10mg9K/yr +21.0%7.1% conv.
spring valley melatonin 5mg9K/yr +1.9%8.1% conv.
spring valley melatonin gummies5K/yr -3.3%4.6% conv.
melatonin spring valley5K/yr -2.5%6.4% conv.
melatonin 5mg spring valley2K/yr +6.5%8.9% conv.
melatonin 10mg spring valley3K/yr -4.1%10.0% conv.

All search terms

Top spring valley melatonin 10mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spring Valley Melatonin 5mg Twin Pack 120 Count (Pack of 2)

Spring Valley$16.844.4★196 rev

1 Pack of Extra Strength SPR -ing Valle Sleep Support Melatonin Tablets Dietary Supplement Value Size 10 mg 240 Count 1 Bottle + Bonus nnh Sticker Vitamin Guide Included

Generic$28.764.7★37 rev

Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)

Amazon Basics$8.654.6★40,010 rev

Spring Valley Vegetarian Melatonin Gummies for Kids Sleep Support 60 Ct + Your Vitamin Guide

Spring Valley$10.434.6★128 rev

FCQP Spring Valley - Melatonin Sleep Support with Lemon Balm 10mg 240 Vegetarian Tablets (1)

FCQP$25.164.8★27 rev

Newest

by launch date

Melatonin Fast Dissolve Spriing Vallley Strawberry 10mg 120 Ct Pk 1

Generic$23.811 rev

9mo ago

SUREFECT Spring Valley Melatonin Tablets Sleep Support Dietary Supplement Value Size 5 mg 240 Count Organizer.

SUREFECT$34.810 rev

10mo ago

SUREFECT Spring Valley Melatonin Gummies - 5mg per Serving Sleep Support Strawberry Flavor 60 Count Organizer.(Packaging May Vary).

SUREFECT$28.600 rev

10mo ago

FCQP Spring Valley Melatonin Sleep Support Tablets Ultra Strength 12 mg Fast-Dissolve 60 Count Included is a Pill Pouch and a Sticker

FCQP$20.2516 rev

11mo ago

Unique Bundle Store Melatonin 3mg 120 Tablets - Strawberry Flavor Fast-Dissolve Dietary Supplement Natural Sleep Aids for Adults (Pack of 1)

Unique Bundle Store$15.619 rev

11mo ago

What buyers say about spring valley melatonin 10mg

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality23%

“Helps me sleep”

Quality-Overall11%

“Good consistent quality”

Value For Money11%

“Very affordable”

Taste-Overall10%

“No unpleasant taste”

Efficiency8%

“It works ok”

Advertised Vs Actual Product6%

“As advertised”

Solubility3%

“They are dissolvable”

Flavor3%

“Good flavor”

Ease Of Use2%

“* convenient for occasional use”

Ease Of Chewing/Swallowing2%

“Chewable”

What buyers complain about

Sleep Quality18%

“No sleep”

Taste-Overall15%

“Taste like crap”

Functionality-Overall15%

“Not effective”

Dosage7%

“Warning, the dosage is too high”

Solubility2%

“Dissolves too quickly”

Side Effects2%

“Bad side effects & unclear dosage”

Flavor2%

“hideous so-called berry flavor”

Value For Money2%

“overpriced”

Advertised Vs Actual Product2%

“Not only is that misleading”

Strength1%

“For me it was no strong enough”

Top return reasons

Functionality-Overall15%

Sleep Quality13%

Dosage10%

Advertised Vs Actual Product10%

Taste-Overall10%

Solubility10%

Flavor8%

Size-Overall5%

Value For Money5%

Artificial Sweeteners5%

Common questions

Is spring valley melatonin 10mg profitable to sell on Amazon United States?: The niche generates $100K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (46/100).
How competitive is the spring valley melatonin 10mg niche?: 9 brands and 216 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in spring valley melatonin 10mg?: Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for spring valley melatonin 10mg peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the spring valley melatonin 10mg niche?: Listings span $6.80–$34.81; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 5,386 reviews — the moat a new listing must climb.