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Spring Valley Melatonin 10mg

Fail

Demand is soft, at -5.3% this quarter, so Spring Valley Melatonin 10mg is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$100K/yr63K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
57%top-5 click share · 9 brands · 216 sellers

Flapen Score

Spring Valley Melatonin 10mg against its category

The dotted line is the Health & Household average. Past it, Spring Valley Melatonin 10mg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Melatonin 10mg market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Melatonin 10mg 63K times last year and spent an estimated $100K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
8.4%
Market size, estimated
$100Ka year
Peak month
July1.2× the quietest month
Top search term
spring valley melatonin30K searches a year

02 · Price

A sale here is worth $19.06.

Listings sell for $19.06 on average, from $6.80 to $34.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.06 that is $2K to $5K a year per listing.

Average price
$19.06inside the $15 to $100 sweet spot
Price range
$6.80–$34.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,116 within Sleep Supplements. It carries 5,386 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
52%
Out of stock, average day
4.3%
Average rank
#1,116in Sleep Supplements
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,386per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Spring Valley Melatonin 10mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

216

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

7%

  • Brand 129%
  • Brand 222%
  • Brand 317%
  • Brand 413%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Spring Valley Melatonin 10mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Spring Valley Melatonin 10mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring valley melatonin30K/yr
  • spring valley melatonin 10mg9K/yr
  • spring valley melatonin 5mg9K/yr
  • spring valley melatonin gummies5K/yr
  • melatonin spring valley5K/yr
  • melatonin 5mg spring valley2K/yr
  • melatonin 10mg spring valley3K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Melatonin 10mg

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sleep Quality”
18%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“No sleep”
A buyer, on “Sleep Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spring Valley Melatonin 10mg questions

Answered from the same tracked data.