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Spring Valley Magnesium

Fail

Demand is soft, at -28.4% this quarter, so Spring Valley Magnesium is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$94K/yr45K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
81%top-5 click share · 9 brands · 122 sellers

Flapen Score

Spring Valley Magnesium against its category

The dotted line is the Health & Household average. Past it, Spring Valley Magnesium is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Magnesium 45K times last year and spent an estimated $94K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
11.8%
Market size, estimated
$94Ka year
Peak month
August1.7× the quietest month
Top search term
spring valley magnesium36K searches a year

02 · Price

A sale here is worth $17.83.

Listings sell for $17.83 on average, from $4.10 to $28.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.83 that is $4K to $9K a year per listing.

Average price
$17.83inside the $15 to $100 sweet spot
Price range
$4.10–$28.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,686 within Magnesium. It carries 12,187 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
45%
Out of stock, average day
4.1%
Average rank
#1,686in Magnesium
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
12,187per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Spring Valley Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

122

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 135%
  • Brand 226%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 12%)

Demand

Spring Valley Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Spring Valley Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring valley magnesium36K/yr
  • spring valley magnesium 400 mg4K/yr
  • magnesium spring valley4K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Magnesium

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“Who knew i was low in magnesium”
A buyer, on “Magnesium”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spring Valley Magnesium questions

Answered from the same tracked data.