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Spring Valley Collagen

Fail

The top 5 brands take 100% of clicks, so Spring Valley Collagen is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$24K/yr34K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
93%top-5 click share · 4 brands · 69 sellers

Flapen Score

Spring Valley Collagen against its category

The dotted line is the Health & Household average. Past it, Spring Valley Collagen is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Collagen market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Collagen 34K times last year and spent an estimated $24K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
6.2%
Market size, estimated
$24Ka year
Peak month
October1.8× the quietest month
Top search term
natures bounty collagen10K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $5.99 to $21.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $11.59 that is $6K to $9K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$5.99–$21.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Collagen. It carries 10,596 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Collagen
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,596per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Spring Valley Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 226%
  • Brand 38%
  • Brand 43%

Demand

Spring Valley Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Spring Valley Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures bounty collagen10K/yr
  • ultra collagen booster8K/yr
  • ultra collagen7K/yr
  • collagen natures bounty3K/yr
  • natures bounty ultra collagen booster3K/yr
  • natures truth ultra collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Collagen

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not like the taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spring Valley Collagen questions

Answered from the same tracked data.