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Spring Valley Calcium Magnesium Zinc Plus Vitamin D3

Fail

Shoppers spend an estimated $63K a year here, so Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$63K/yr120K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 1,022 sellers

Flapen Score

Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 against its category

The dotted line is the Health & Household average. Past it, Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 120K times last year and spent an estimated $63K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
2.7%
Market size, estimated
$63Ka year
Peak month
January1.4× the quietest month
Top search term
spring valley80K searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $10.52 to $48.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.78 that is $2K to $5K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$10.52–$48.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #708 within Calcium. It carries 1,480 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
76%
Out of stock, average day
5.8%
Average rank
#708in Calcium
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

1,022

Top-5 brand share

79%

Top 20: 88%

Top-5 click share

60%

Top 20: 98%

Open market

9%

  • Brand 137%
  • Brand 231%
  • Brand 312%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 9%)

Demand

Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring valley80K/yr
  • spring valley vitamins15K/yr
  • spring valley calcium magnesium zinc13K/yr
  • spring valley calcium magnesium zinc d34K/yr
  • spring valley calcium magnesium zinc plus vitamin d34K/yr
  • spring valley supplements4K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Calcium Magnesium Zinc Plus Vitamin D3

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way overpriced”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spring Valley Calcium Magnesium Zinc Plus Vitamin D3 questions

Answered from the same tracked data.