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Spring Valley Biotin

Fail

The average product has 36,902 reviews to catch up to, so Spring Valley Biotin is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$109K/yr37K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 210 sellers

Flapen Score

Spring Valley Biotin against its category

The dotted line is the Health & Household average. Past it, Spring Valley Biotin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley Biotin market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley Biotin 37K times last year and spent an estimated $109K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
18.7%
Market size, estimated
$109Ka year
Top search term
natures bounty biotin 10 000mcg10K searches a year

02 · Price

A sale here is worth $15.89.

Listings sell for $15.89 on average, from $7.98 to $25.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $15.89 that is $8K to $12K a year per listing.

Average price
$15.89inside the $15 to $100 sweet spot
Price range
$7.98–$25.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #292 within Vitamin B. It carries 36,902 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
50%
Out of stock, average day
6.9%
Average rank
#292in Vitamin B
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
36,902per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Spring Valley Biotin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

210

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 62%

Demand

Spring Valley Biotin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Spring Valley Biotin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures bounty biotin 10 000mcg10K/yr
  • spring valley biotin10K/yr
  • spring valley biotin 10000mcg8K/yr
  • natures bounty biotin 10 000 mcg4K/yr
  • biotin spring valley5K/yr
  • spring valley biotin softgels 10000 mcg83/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley Biotin

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Hair Growth”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't help”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spring Valley Biotin questions

Answered from the same tracked data.