Spring Valley B12
FailShoppers spend an estimated $67K a year here, so Spring Valley B12 is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $67K/yr37K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 97 sellers
Flapen Score
Spring Valley B12 against its category
The dotted line is the Health & Household average. Past it, Spring Valley B12 is stronger. Inside it, weaker.
Market
The Spring Valley B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Spring Valley B12 37K times last year and spent an estimated $67K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $67Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- spring valley b1230K searches a year
02 · Price
A sale here is worth $20.13.
Listings sell for $20.13 on average, from $7.10 to $45.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.13 that is $2K to $5K a year per listing.
- Average price
- $20.13inside the $15 to $100 sweet spot
- Price range
- $7.10–$45.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #487 within Vitamin B. It carries 8,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 37%
- Out of stock, average day
- 4.2%
- Average rank
- #487in Vitamin B
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,261per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Spring Valley B12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
97
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Brand 123%
- Brand 222%
- Brand 322%
- Brand 412%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 10%)
Demand
Spring Valley B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Spring Valley B12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spring valley b1230K/yr
- b12 spring valley3K/yr
- spring valley b12 2500 mcg2K/yr
- spring valley vitamin b123K/yr
Reviews and returns
What reviews say buyers love and hate about Spring Valley B12
We read the reviews and the return reasons for every product selling here.
“Not really much I can say about a vitamin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spring Valley B12 questions
Answered from the same tracked data.









