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Spring Valley B12

Fail

Shoppers spend an estimated $67K a year here, so Spring Valley B12 is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$67K/yr37K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
68%top-5 click share · 11 brands · 97 sellers

Flapen Score

Spring Valley B12 against its category

The dotted line is the Health & Household average. Past it, Spring Valley B12 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Valley B12 market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Valley B12 37K times last year and spent an estimated $67K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
8.9%
Market size, estimated
$67Ka year
Peak month
September1.3× the quietest month
Top search term
spring valley b1230K searches a year

02 · Price

A sale here is worth $20.13.

Listings sell for $20.13 on average, from $7.10 to $45.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.13 that is $2K to $5K a year per listing.

Average price
$20.13inside the $15 to $100 sweet spot
Price range
$7.10–$45.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #487 within Vitamin B. It carries 8,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
37%
Out of stock, average day
4.2%
Average rank
#487in Vitamin B
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,261per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Spring Valley B12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

97

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Brand 123%
  • Brand 222%
  • Brand 322%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 10%)

Demand

Spring Valley B12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Spring Valley B12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring valley b1230K/yr
  • b12 spring valley3K/yr
  • spring valley b12 2500 mcg2K/yr
  • spring valley vitamin b123K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Valley B12

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
9%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not really much I can say about a vitamin”
A buyer, on “Vitamin”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spring Valley B12 questions

Answered from the same tracked data.