Spray
MaybeShoppers spend an estimated $8.6M a year here. But the top 5 brands take 100% of clicks, so Spray is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $8.6M/yr6.2M searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 165 sellers
Flapen Score
Spray against its category
The dotted line is the Health & Household average. Past it, Spray is stronger. Inside it, weaker.
Market
The Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Spray 6.2M times last year and spent an estimated $8.6M. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.6M a year.
- Searches, last 12 months
- 6.2M
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $8.6Ma year
- Peak month
- May18.2× the quietest month
- Top search term
- febreze air spray2.0M searches a year
02 · Price
A sale here is worth $10.95.
Listings sell for $10.95 on average, from $3.09 to $23.96. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $10.95 that is $137K to $164K a year per listing.
- Average price
- $10.95under the $15 to $100 sweet spot
- Price range
- $3.09–$23.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $137K–$164K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #31 within Air Fresheners. It carries 8,895 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 97%
- Out of stock, average day
- 0.5%
- Average rank
- #31in Air Fresheners
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 8,895per listing
- Listings tracked
- 34
04 · Newcomers
19 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 19
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
0%
- Brand 190%
- Brand 23%
- Brand 33%
- Brand 42%
- Brand 52%
Demand
Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 18.2×
Search terms
Top Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- febreze air spray2.0M/yr
- air freshener spray1.2M/yr
- room spray1.1M/yr
- febreze spray385K/yr
- bathroom spray405K/yr
- bathroom spray odor eliminator151K/yr
- room spray odor eliminator129K/yr
- air freshener sprays116K/yr
- air spray89K/yr
- air freshener spray for bathroom114K/yr
Reviews and returns
What reviews say buyers love and hate about Spray
We read the reviews and the return reasons for every product selling here.
“CHEMICAL SMELL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray questions
Answered from the same tracked data.