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Sports Wrap

Fail

Demand is soft, at -2.1% this quarter, so Sports Wrap is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$104K/yr100K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
48%top-5 click share · 21 brands · 27 sellers

Flapen Score

Sports Wrap against its category

The dotted line is the Health & Household average. Past it, Sports Wrap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Wrap 100K times last year and spent an estimated $104K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
11.5%
Market size, estimated
$104Ka year
Top search term
sports wrap46K searches a year

02 · Price

A sale here is worth $9.08.

Listings sell for $9.08 on average, from $5.16 to $20.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.08 that is $2K to $5K a year per listing.

Average price
$9.08under the $15 to $100 sweet spot
Price range
$5.16–$20.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #34 within Braces, Splints & Supports. It carries 4,368 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#34in Braces, Splints & Supports
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,368per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sports Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

27

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

28%

  • Brand 126%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Search terms

Top Sports Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports wrap46K/yr
  • wrap tape10K/yr
  • sports tape wrap10K/yr
  • wrapping tape for injuries6K/yr
  • athletic wrap tape4K/yr
  • sports wrap tape6K/yr
  • tape wrap4K/yr
  • self stick athletic tape5K/yr
  • sport tape wrap6K/yr
  • wrap tape for athletes2K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Wrap

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Not very adhesive”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sports Wrap questions

Answered from the same tracked data.