sports nutrition plant protein powders
Launch itA $12.3M/yr market growing +6.4% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$12.3M$12.3M/yr · 3.7M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.97avg listing price — sweet spot $15–$100
Price range
Incredible$18.84–$46.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad13,456.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sports nutrition plant protein powders is a $12.3M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sports nutrition plant protein powders market data
- Units sold / yr
- 400K–500K
- avg 25,000–30,000/product
- Revenue / yr
- $12.4M–$15.5M
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.5%
- Avg brand age
- 67 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
592
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Orgain67%
- Truvani33%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +6.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top sports nutrition plant protein powders search terms
- orgain organic protein powder1.2M/yr
- truvani protein powder817K/yr
- orgain477K/yr
- orgain protein powder363K/yr
- truvani268K/yr
- kos protein powder89K/yr
- orgain protein63K/yr
- orgain vanilla protein powder58K/yr
- kos56K/yr
- orgain simple protein powder35K/yr
Top sports nutrition plant protein powders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★61,842 rev
Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.154.2★1,367 rev
Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$27.694.5★64,742 rev
Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.774.3★750 rev
Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb
Orgain$28.744.6★36,451 rev
Newest
by launch dateTruvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.151,367 rev
Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.77750 rev
Truvani Vegan Pea Protein Powder | Sample Pack | 20g Organic Plant Based Protein | 8 Single Serving Packets | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$28.95567 rev
Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$46.28239 rev
Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$29.663,572 rev
Trending
90-day click momentum
Truvani Dairy Free Protein Powder | Chocolate Peanut Butter | 20g Organic Plant Based Pea Protein | 20 Servings | Vegan Keto Gluten Free | Low Carb | No Added Sugar
Truvani$44.504.4★
Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$46.284.4★
Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.774.3★
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)
Orgain$18.844.5★
Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)
Orgain$29.014.6★
What buyers say about sports nutrition plant protein powders
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Excellent protein powder”
“Delicious flavor”
“Great variety”
“Vegan protein amazing”
“Clean ingredients”
“Mixes well with water”
“Very blendable”
“Great value”
“This offers a perfect balance of sweetness”
What buyers complain about
“Gross taste”
“Neutral flavor”
“doesnt even have lots of protein”
“Chalky Texture”
“Not worth it”
“If excessive sweetness is an issue for you”
“Too much Stevia funky taste”
“Too much sodium 390mg”
“Doesnt dissolve well”
“a bad reaction”
Top return reasons
Common questions
- Is sports nutrition plant protein powders profitable to sell on Amazon United States?
- The niche generates $12.3M/yr across 15 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the sports nutrition plant protein powders niche?
- 2 brands and 592 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sports nutrition plant protein powders?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for sports nutrition plant protein powders peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the sports nutrition plant protein powders niche?
- Listings span $18.84–$46.28; the average listing price is $30.97 (sweet spot $15–$100). The average incumbent carries 13,457 reviews — the moat a new listing must climb.