Is sports nutrition endurance & energy supplements profitable to sell on Amazon United States?

The niche generates $30K/yr across 14 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (45/100).

How competitive is the sports nutrition endurance & energy supplements niche?

9 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in sports nutrition endurance & energy supplements?

Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.

What does it cost to enter the sports nutrition endurance & energy supplements niche?

Listings span $14.78–$34.94; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.

sports nutrition endurance & energy supplements

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.04

avg listing price — sweet spot $15–$100

Price range

Great$14.78–$34.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,311.07

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 51K searches

According to Flapen's Amazon United States niche tracking, sports nutrition endurance & energy supplements is a $30K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sports nutrition endurance & energy supplements market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 2.2%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.6%
Avg brand age: 53 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Nectar69%
Curly's8%
Sports Research6%
C43%
The Genius Brand3%
Ascent3%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 14 weeks — +9.9% search growth over the last 90 days.

Open Trend

Top sports nutrition endurance & energy supplements search terms

sports nutrition endurance & energy supplements24K/yr +32.4%0.0% conv.
nectar energy5K/yr +31.8%8.3% conv.
clean caffeine6K/yr -2.7%2.0% conv.
organic caffeine5K/yr +0.7%1.1% conv.
healthy caffeine4K/yr -14.8%0.5% conv.
caffeine melts5K/yr -28.7%0.1% conv.
nectar energy packets3K/yr -58.0%3.2% conv.

All search terms

Top sports nutrition endurance & energy supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)

Nectar$29.744.2★620 rev

Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs

Curly's$33.374.5★452 rev

Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)

Nectar$31.714.0★27 rev

Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels

Sports Research$21.884.5★3,550 rev

Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)

Nectar$31.744.1★22 rev

Newest

by launch date

NZE Caffeine Nootropic Pouches (Variety Pack) - Energy Pouches with 50mg Caffeine Alpha GPC L-Tyrosine & L-Theanine with No Sugar or Artificial Sweeteners - 15 Pouches Per Can - 5 Pack

NZE$34.94706 rev

1y ago

C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings

C4$19.74124 rev

1y ago

Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings

Ascent$18.27186 rev

2y ago

Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO

Micro Ingredients$21.99358 rev

3y ago

Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)

Nectar$31.7422 rev

3y ago

What buyers say about sports nutrition endurance & energy supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor17%

“Subtle flavor”

Taste-Overall16%

“Doesnt leave a nasty after taste”

Energy Level10%

“Lots of energy”

Moist/Dry6%

“Easy Hydration”

Quality-Overall5%

“Amazing quality”

Value For Money4%

“Very affordable”

Solubility3%

“Mixes easily”

Caffeine Content2%

“Great alternative to caffeine”

Ingredients-Overall2%

“Clean ingredients”

Ease Of Use2%

“Easy to use”

What buyers complain about

Taste-Overall21%

“Bland taste”

Flavor13%

“Lack of flavor”

Solubility9%

“DOES NOT MIX WELL”

Value For Money4%

“Waste of money”

Sweetness3%

“not real sweet like many brands”

Bitter3%

“Its bitter”

Salt Content2%

“Too salty for me”

Energy Level2%

“I did not see any energy boost”

Quality-Overall2%

“Bad quality”

Artificial Sweeteners2%

“artificial sweeteners or other garbage”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product13%

Energy Level10%

Leak-Proof7%

Blood Sugar Level7%

Value For Money7%

Heart Health7%

Ingredients-Overall7%

Taste-Overall7%

Maintenance And Repair7%

Common questions

Is sports nutrition endurance & energy supplements profitable to sell on Amazon United States?: The niche generates $30K/yr across 14 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (45/100).
How competitive is the sports nutrition endurance & energy supplements niche?: 9 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sports nutrition endurance & energy supplements?: Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
What does it cost to enter the sports nutrition endurance & energy supplements niche?: Listings span $14.78–$34.94; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.