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Sports Drinks

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sports Drinks is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$1.2M/yr786K searches / yr
90-day growth
+36.2%search demand this quarter
Competition
40%top-5 click share · 4 brands · 85 sellers

Flapen Score

Sports Drinks against its category

The dotted line is the Health & Household average. Past it, Sports Drinks is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Drinks market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Drinks 786K times last year and spent an estimated $1.2M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
+36.2%
Conversion, latest week
7.7%
Market size, estimated
$1.2Ma year
Peak month
June2.2× the quietest month
Top search term
electrolit279K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $2.68 to $38.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $19.17 that is $29K to $38K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$2.68–$38.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$38K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #88 within Electrolyte Replacements. It carries 1,897 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
2.0%
Average rank
#88in Electrolyte Replacements
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,897per listing
Listings tracked
38

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sports Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

0%

  • Brand 144%
  • Brand 243%
  • Brand 38%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Sports Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Sports Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electrolit279K/yr
  • body armor zero sugar143K/yr
  • electrolit zero41K/yr
  • gatorade 20 oz34K/yr
  • body armor zero30K/yr
  • bodyarmor zero sugar33K/yr
  • powerade water21K/yr
  • electrolit drink25K/yr
  • electrolit electrolyte beverage48K/yr
  • powerade power water18K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Drinks

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“artificial taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sports Drinks questions

Answered from the same tracked data.