sports cream
Worth a lookShows searches that convert (13.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Price range
Great$11.35–$49.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$760K$760K/yr · 235K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,182.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sports cream is a $760K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
sports cream market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $706K–$941K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Nervive55%
- NeuropAWAY37%
- Copper Compression4%
- ComfyBrace3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.Peak months: Feb, Mar, Nov · busiest ÷ quietest = 3.6×
Top sports cream search terms
- nervive cream maximum strength66K/yr
- neuropaway45K/yr
- nervive cream30K/yr
- neuropaway maximum strength gel18K/yr
- neurop away12K/yr
- nervine nerve relief cream8K/yr
- numbness and tingling relief in hand6K/yr
- nervive nerve relief cream4K/yr
- hand cramp relief5K/yr
- neuropaway gel6K/yr
Top sports cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nervive Pain Relieving Cream Nervive Pain Relief Max Strength Formula Lidocaine Cream Lidocaine Topical Foot Pain Leg Pain Hand Pain Non-Greasy 3.0z
Nervive$11.354.3★5,366 rev
NeuropAWAY Maximum Strength Gel for Nerve discomfort Burning Tingling and Numbness 2oz
NeuropAWAY$19.114.0★3,042 rev
Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz
Nervive$19.774.3★9,334 rev
NeuropAWAY Nerve Support Supplement R-Alpha Lipoic Acid to Help Provide Nerve Relief and Health in as Little as 5 Days Acetyl-L-Carnitine Taruine Vitamin B12 L-Citrulline 60 Capsules
NeuropAWAY$18.894.0★4,322 rev
NeuropAWAY Nerve Support PM with R-Alpha Lipoic Acid to Help Provide Nerve Relief in as Little as 5 Days Acetyl-L-Carnitine Theanine Melatonin and Methylcobalamin 60 Capsules
NeuropAWAY$18.834.1★2,773 rev
Newest
by launch dateNervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz
Nervive$19.779,334 rev
NeuropAWAY Nerve Support Supplement R-Alpha Lipoic Acid to Help Provide Nerve Relief and Health in as Little as 5 Days Acetyl-L-Carnitine Taruine Vitamin B12 L-Citrulline 120 Capsules
NeuropAWAY$38.804,322 rev
Nervive Nerve Health Alpha Lipoic Acid Fortify Nerve Health Healthy Nerve Function Healthy Blood Circulation Supplement Tablet 60 Tablets
Nervive$37.3810,874 rev
Nervive Pain Relieving Cream Nervive Pain Relief Max Strength Formula Lidocaine Cream Lidocaine Topical Foot Pain Leg Pain Hand Pain Non-Greasy 3.0z
Nervive$11.355,366 rev
Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 2.5oz
Nervive$12.159,334 rev
Trending
90-day click momentum
ComfyBrace Copper Infused Compression Arthritis Gloves for Hand & Finger Relief from pain/swelling caused by Rheumatoid Arthritis Carpal Tunnel Tendonitis and Poor Circulation Fits Men & Women
ComfyBrace$13.024.3★
Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)
Copper Compression$24.604.2★
Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz
Nervive$19.774.3★
Nervive Nerve Health Alpha Lipoic Acid Fortify Nerve Health Healthy Nerve Function Healthy Blood Circulation Supplement Tablet 60 Tablets
Nervive$37.384.1★
Nervive Nerve Relief Occasional Nerve Discomfort II Nerve Relief Starts Working in 7 Days Stabbing Burning Alpha Lipoic Acid B Vitamins Turmeric Ginger Nervive Supplement 30 Tablets
Nervive$18.383.9★
What buyers say about sports cream
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“Excellent product”
“Great for knee replacements”
“Comfortable to wear”
“the fit is accurate”
“Well worth it”
“help with grip”
“As advertised”
“The compression is adequate”
“Nervee is Awesome for pain”
What buyers complain about
“No results”
“No pain relief”
“Too big”
“Not that durable”
“Hard to open”
“Way overpriced”
“Not enough compression”
“Product doesn't help with the joint pain”
“It doesn't smell like menthol either”
“Cheaply made”
Top return reasons
Common questions
- Is sports cream profitable to sell on Amazon United States?
- The niche generates $760K/yr across 12 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sports cream niche?
- 4 brands and 46 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sports cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for sports cream peak?
- Demand peaks in Feb–Mar–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the sports cream niche?
- Listings span $11.35–$49.93; the average listing price is $23.52 (sweet spot $15–$100). The average incumbent carries 15,183 reviews — the moat a new listing must climb.