Is spoons profitable to sell on Amazon United States?

The niche generates $7.9M/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Launch it (58/100).

How competitive is the spoons niche?

12 brands and 23 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in spoons?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.6%.

When does demand for spoons peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the spoons niche?

Listings span $3.00–$25.69; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 1,939 reviews — the moat a new listing must climb.

spoons

Launch it

A $7.9M/yr market growing +0.2% this quarter with returns at 0.6% — clears our launch bar.

Market size

Incredible$7.9M

$7.9M/yr · 5.2M searches

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.00–$25.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,938.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.38

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, spoons is a $7.9M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spoons market data

Units sold / yr: 800K–1.0M; avg 40,000–50,000/product
Revenue / yr: $8.3M–$10.4M; units × avg price
Conversion rate: 14.5%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

15%

Amazon Basics44%
MUTNITT13%
WISKEMA9%
Dehov8%
Dealusy6%
Glad5%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top spoons search terms

plastic spoons1.2M/yr +16.5%20.0% conv.
spoons1.3M/yr -1.1%10.6% conv.
spoons silverware397K/yr -15.8%8.0% conv.
spoon347K/yr +8.7%3.2% conv.
teaspoons306K/yr -11.4%4.5% conv.
tea spoons243K/yr -18.1%1.9% conv.
disposable spoons197K/yr +5.7%9.4% conv.
cucharas para comer187K/yr -16.8%1.1% conv.
spoons plastic disposable149K/yr -3.4%13.5% conv.
spoo175K/yr +21.6%0.0% conv.

All search terms

Top spoons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Disposable Clear Plastic Spoons Premium Quality 100 Count Large Pack Packaging May Vary

Amazon Basics$7.214.7★4,175 rev

Dinner Spoon Set 16 Pcs 7.3 Tablespoons Premium Food Grade Stainless Steel Spoons Durable Metal Spoon Tablespoon Silverware Spoons Only Mirror Finish & Dishwasher Safe Use for Home Restaurant

MUTNITT$10.624.6★9,579 rev

Teaspoon Set 16 Piece 6.7 Spoons Silverware Premium Food Grade Stainless Steel Tea Spoons Durable Small Spoon Good Teaspoons Kitchen Dessert Spoon Set Mirror Finish & Dishwasher Safe

MUTNITT$9.994.5★8,669 rev

12 Pcs Teaspoons Set Food-Grade Stainless Steel Spoons Silverware Cutlery Tea Spoons Durable Dessert Spoons Metal Spoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe 6.7 Inch

WISKEMA$8.844.5★998 rev

Amazon Basics Disposable Clear Plastic Spoons Premium Quality Party Supply for Events Dinners Picnics and Family Gatherings 48 Count

Amazon Basics$3.234.8★442 rev

Newest

by launch date

Amazon Basics Disposable Everyday White Spoons 100 Count

Amazon Basics$5.4575 rev

3mo ago

12 Pcs Dinner Spoons Set Food-Grade Stainless Steel Tablespoons Durable Metal Table Spoon Cutlery Soup Spoons Silverware for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe - 7 Inch

WISKEMA$8.51184 rev

6mo ago

Clawsoff 400 Count Clear Plastic Spoons Disposable Plastic Cutlery Utensils Set BPA-Free Solid and Durable Silverware Heavy Duty Bulk Premium Spoons plastic disposable for Party Catering Events

Clawsoff$20.12135 rev

6mo ago

Hefty ECOSAVE Compostable Spoons Disposable Spoons for BBQs Tailgates Camping Parties and More Strong and Durable Construction Sustainable Design 24 Count

Hefty$3.00134 rev

8mo ago

8-Piece 6.7 Inches Stainless Steel Tea Spoon Durable Dishwasher Safe Teaspoons Silverware Dessert Spoons For Kitchen Small Spoons For Restaurant Hotel

Dehov$6.91371 rev

9mo ago

What buyers say about spoons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Decent quality”

Value For Money18%

“Excellent value”

Strength12%

“not flimsy”

Durability8%

“Feels durable”

Advertised Vs Actual Product6%

“Exactly what I needed”

Size-Overall6%

“length was great”

Ease Of Use2%

“easy to handle”

Weight Light2%

“not too light or flimsy”

Weight Heavy2%

“Heavy and durable”

Thickness2%

“are super thick”

What buyers complain about

Size-Overall17%

“Too big”

Quality-Overall12%

“Not a premium quality at all”

Strength8%

“Small and flimsy”

Sharpness6%

“It was not sharp”

Thickness6%

“cheap metal material thats super thin”

Rusts/Corrodes3%

“Rusted quickly”

Weight Heavy3%

“heavier than I expected”

Value For Money3%

“not a good value”

Material Quality3%

“Cheap material not polished or shiny”

Advertised Vs Actual Product2%

“Product does not match image”

Top return reasons

Size-Overall61%

Quality-Overall9%

Advertised Vs Actual Product6%

Strength4%

Value For Money4%

Thin3%

Sharpness2%