Spoons
MaybeShoppers spend an estimated $7.9M a year here. But demand is soft, at +0.2% this quarter, so Spoons is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $7.9M/yr5.2M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 23 sellers
Flapen Score
Spoons against its category
The dotted line is the Health & Household average. Past it, Spoons is stronger. Inside it, weaker.
Market
The Spoons market on Amazon at a glance
Shoppers on Amazon United States searched for Spoons 5.2M times last year and spent an estimated $7.9M. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 14.5% of those searches ended in a purchase.
Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.
- Searches, last 12 months
- 5.2M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 14.5%
- Market size, estimated
- $7.9Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- plastic spoons1.2M searches a year
02 · Price
A sale here is worth $10.38.
Listings sell for $10.38 on average, from $3.00 to $25.69. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $10.38 that is $415K to $519K a year per listing.
- Average price
- $10.38under the $15 to $100 sweet spot
- Price range
- $3.00–$25.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $415K–$519K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Disposable Plates, Bowls & Cutlery. It carries 1,939 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,939per listing
- Listings tracked
- 19
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Spoons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
15%
- Brand 144%
- Brand 213%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (6 brands, 15%)
Demand
Spoons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Spoons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic spoons1.2M/yr
- spoons1.3M/yr
- spoons silverware397K/yr
- spoon347K/yr
- teaspoons306K/yr
- tea spoons243K/yr
- disposable spoons197K/yr
- cucharas para comer187K/yr
- spoons plastic disposable149K/yr
- spoo175K/yr
Reviews and returns
What reviews say buyers love and hate about Spoons
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spoons questions
Answered from the same tracked data.