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Sponges That Dont Smell

Fail

Demand is soft, at -57.8% this quarter, so Sponges That Dont Smell is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$299K/yr105K searches / yr
90-day growth
-57.8%search demand this quarter
Competition
87%top-5 click share · 3 brands · 54 sellers

Flapen Score

Sponges That Dont Smell against its category

The dotted line is the Health & Household average. Past it, Sponges That Dont Smell is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sponges That Dont Smell market on Amazon at a glance

Shoppers on Amazon United States searched for Sponges That Dont Smell 105K times last year and spent an estimated $299K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-57.8%
Conversion, latest week
15.4%
Market size, estimated
$299Ka year
Top search term
skura sponges37K searches a year

02 · Price

A sale here is worth $18.45.

Listings sell for $18.45 on average, from $6.77 to $27.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $18.45 that is $18K to $23K a year per listing.

Average price
$18.45inside the $15 to $100 sweet spot
Price range
$6.77–$27.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #207 within Sponges. It carries 4,270 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#207in Sponges
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,270per listing
Listings tracked
9

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sponges That Dont Smell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 214%
  • Brand 37%

Search terms

Top Sponges That Dont Smell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skura sponges37K/yr
  • skura sponges kitchen16K/yr
  • purple sponge5K/yr
  • skura6K/yr
  • scotch brite stay clean5K/yr
  • purple sponges kitchen5K/yr
  • purple sponges4K/yr
  • skura style sponges4K/yr
  • sponges that dont smell3K/yr
  • eva mendes sponge3K/yr

Reviews and returns

What reviews say buyers love and hate about Sponges That Dont Smell

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
42%of negative reviews mention “Smell”
0.2%of orders come back
“Strong Chemical Odor”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sponges That Dont Smell questions

Answered from the same tracked data.