Is sponges profitable to sell on Amazon United States?

The niche generates $16.6M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the sponges niche?

12 brands and 146 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in sponges?

Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 0.2%.

When does demand for sponges peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the sponges niche?

Listings span $3.12–$16.41; the average listing price is $8.63 (sweet spot $15–$100). The average incumbent carries 15,765 reviews — the moat a new listing must climb.

sponges

Worth a look

Shows a $16.6M/yr market, but prices mostly outside the sweet spot ($3.12–$16.41) keeps it on the watch list.

Market size

Incredible$16.6M

$16.6M/yr · 11.1M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.63

avg listing price — sweet spot $15–$100

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad15,764.59

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.12–$16.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sponges is a $16.6M/yr Amazon United States market (11.1M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sponges market data

Units sold / yr: 1.0M–1.0M; avg 60,000–80,000/product
Revenue / yr: $8.6M–$8.6M; units × avg price
Conversion rate: 17.3%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

146

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

Scotch-Brite42%
Amazon Basics24%
AIDEA9%
Scrub Daddy7%
HOMEXCEL6%
MR. SCRUB3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top sponges search terms

sponges2.8M/yr +1.0%17.9% conv.
sponges kitchen1.6M/yr +2.1%20.1% conv.
sponge1.3M/yr -7.8%8.3% conv.
dish sponge1.1M/yr -4.9%14.9% conv.
kitchen sponges841K/yr -5.8%15.5% conv.
spong585K/yr -28.4%0.3% conv.
sponges for dishes438K/yr -32.6%13.5% conv.
dish sponges318K/yr -16.1%15.5% conv.
esponjas para lavar platos274K/yr -14.4%4.9% conv.
scotch brite sponge363K/yr -29.2%11.5% conv.

All search terms

Top sponges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary

Amazon Basics$3.474.5★10,650 rev

Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans

Scotch-Brite$5.464.8★65,804 rev

Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong

Scotch-Brite$5.374.8★28,144 rev

AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs

AIDEA$9.854.4★24,890 rev

Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack

Amazon Basics$3.564.5★9,765 rev

Newest

by launch date

HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom

HOMEXCEL$7.361,477 rev

8mo ago

HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom

HOMEXCEL$8.994,779 rev

8mo ago

AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household

AIDEA$5.0524,890 rev

11mo ago

Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)

Scrub Daddy$13.9933,004 rev

2y ago

Scrub Daddy Colors Kitchen Sponges - Scratch-Free Dishwashing Sponges & Sponge for Kitchen Sink Bathroom & Household Cleaning - BPA-Free Polymer Foam (3 Count)

Scrub Daddy$13.9810,743 rev

2y ago

What buyers say about sponges

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning17%

“Great for Cleaning”

Value For Money16%

“fair price”

Quality-Overall14%

“Quality, long lasting product”

Durability10%

“It is durable within the time frame”

Advertised Vs Actual Product6%

“As described”

Ease Of Use3%

“Easy to replace”

Efficiency3%

“it gets the job done”

Scratch Resistance3%

“Non scratch”

Smell2%

“No more nasty smell”

Size-Overall2%

“they fit comfortably”

What buyers complain about

Thickness14%

“Too thick”

Quality-Overall11%

“Lower quality”

Durability10%

“Doesn't last”

Smell8%

“They stink”

Size-Overall7%

“they get bigger”

Ease Of Cleaning7%

“not good for cleaning”

Value For Money4%

“Too expensive”

Advertised Vs Actual Product4%

“Misleading image”

Moist/Dry2%

“Sponges came wet”

Hard Feel2%

“Not soft”

Top return reasons

Size-Overall17%

Value For Money14%

Advertised Vs Actual Product13%

Thin8%

Quality-Overall7%

Material Quality5%

Wet Cleaning4%

Smell4%

Thickness3%

Hard Feel3%

Common questions

Is sponges profitable to sell on Amazon United States?: The niche generates $16.6M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the sponges niche?: 12 brands and 146 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in sponges?: Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 0.2%.
When does demand for sponges peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the sponges niche?: Listings span $3.12–$16.41; the average listing price is $8.63 (sweet spot $15–$100). The average incumbent carries 15,765 reviews — the moat a new listing must climb.