Is sponge soap dispenser profitable to sell on Amazon United States?

The niche generates $907K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (49/100).

How competitive is the sponge soap dispenser niche?

5 brands and 59 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

When does demand for sponge soap dispenser peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the sponge soap dispenser niche?

Listings span $3.24–$14.91; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 4,723 reviews — the moat a new listing must climb.

sponge soap dispenser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$907K

$907K/yr · 764K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.70

avg listing price — sweet spot $15–$100

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,723.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.24–$14.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sponge soap dispenser is a $907K/yr Amazon United States market (764K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sponge soap dispenser market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: $856K–$1.1M; units × avg price
Conversion rate: 11.1%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Scotch-Brite83%
HELIME9%
MR.SIGA3%
3M3%
Dawn2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top sponge soap dispenser search terms

dish wand219K/yr +14.1%8.6% conv.
scotch brite dishwand93K/yr +27.0%10.5% conv.
dishwand70K/yr +51.7%5.3% conv.
dish sponge with handle68K/yr -19.1%7.7% conv.
dish sponge wand47K/yr +4.2%12.1% conv.
sponge with handle54K/yr -9.5%7.1% conv.
sponge wand36K/yr -5.6%11.1% conv.
sponge soap dispenser18K/yr -0.5%0.5% conv.
scotch brite wand17K/yr +17.7%13.9% conv.
dishwashing wand14K/yr +13.3%9.9% conv.

All search terms

Top sponge soap dispenser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scotch-Brite Zero Scratch Dishwand Dishwasher-Safe Scrub Wand with Built-in Scraper Gentle Scrubbing Power Stands Upright 1 Pack

Scotch-Brite$3.244.3★18,306 rev

Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue

Scotch-Brite$12.904.5★4,814 rev

Scotch-Brite Advanced Soap Control Non-Scratch Dishwand Kit 1 Dish Wand & 5 Sponge Refills Prevents Soap from Leaking Leak-Free Guarantee Best for Nonstick Pots and Pans Glass Tubs & Showers

Scotch-Brite$13.464.5★1,998 rev

Brite by Scotch-Brite Fillable Dishwand

Scotch-Brite$12.104.0★111 rev

Scotch-Brite Odor Resist Soap Control Dishwand Brush 1 Cleaning Dish Wand Brush Precise Soap Control Leak-Free Guarantee Safe on Dishes Nonstick Cookware Tubs

Scotch-Brite$6.114.5★20,573 rev

Newest

by launch date

Brite by Scotch-Brite Fillable Dishwand

Scotch-Brite$12.10111 rev

5mo ago

Dish Wand with Handle Non-Scratch Dishwand Refills Replacement Sponge Heads

HELIME$13.81168 rev

8mo ago

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black

MR.SIGA$9.992,363 rev

3y ago

Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue

Scotch-Brite$12.904,814 rev

5y ago