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Sponge Soap Dispenser

Fail

The top 5 brands take 100% of clicks, so Sponge Soap Dispenser is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$907K/yr764K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 59 sellers

Flapen Score

Sponge Soap Dispenser against its category

The dotted line is the Health & Household average. Past it, Sponge Soap Dispenser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sponge Soap Dispenser market on Amazon at a glance

Shoppers on Amazon United States searched for Sponge Soap Dispenser 764K times last year and spent an estimated $907K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
11.1%
Market size, estimated
$907Ka year
Peak month
June1.9× the quietest month
Top search term
dish wand219K searches a year

02 · Price

A sale here is worth $10.70.

Listings sell for $10.70 on average, from $3.24 to $14.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $10.70 that is $54K to $64K a year per listing.

Average price
$10.70under the $15 to $100 sweet spot
Price range
$3.24–$14.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$54K–$64K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Sponges. It carries 4,723 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Sponges
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,723per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sponge Soap Dispenser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$91K$181K$272K$363K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Scotch-Brite83%
  • HELIME9%
  • MR.SIGA3%
  • 3M3%
  • Dawn2%

Demand

Sponge Soap Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Sponge Soap Dispenser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dish wand219K/yr
  • scotch brite dishwand93K/yr
  • dishwand70K/yr
  • dish sponge with handle68K/yr
  • dish sponge wand47K/yr
  • sponge with handle54K/yr
  • sponge wand36K/yr
  • sponge soap dispenser18K/yr
  • scotch brite wand17K/yr
  • dishwashing wand14K/yr

FAQ

Common Sponge Soap Dispenser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data