Sponge Cloth
FailShoppers spend an estimated $50K a year here, so Sponge Cloth is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $50K/yr69K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 81 sellers
Flapen Score
Sponge Cloth against its category
The dotted line is the Health & Household average. Past it, Sponge Cloth is stronger. Inside it, weaker.
Market
The Sponge Cloth market on Amazon at a glance
Shoppers on Amazon United States searched for Sponge Cloth 69K times last year and spent an estimated $50K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $50Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- sponge cloth23K searches a year
02 · Price
A sale here is worth $10.35.
Listings sell for $10.35 on average, from $3.70 to $28.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.35 that is $3K to $5K a year per listing.
- Average price
- $10.35under the $15 to $100 sweet spot
- Price range
- $3.70–$28.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Sponges. It carries 3,834 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #308in Sponges
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,834per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sponge Cloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HOMEXCEL Swedish Dishcloths for Kitchen 10 Pack Sponge Dish Cloth for Counters & Washing Dishes Reusable and Absorbent Paper Towels 3 Colors Assorted
- Price
- $6.65
- Rating
- 4.4/5
- Reviews
- 5,999
- Age
- 4y ago

Sold_By_Cheapnwork Reusable Cleaning Cellulose Sponge Cloths Absorbent Wipes Clean Kitchen Car Dish Eco-Friendly Dishcloth Hand Towel Auto - 1pack (5pcs)
- Price
- $6.97
- Rating
- 4.5/5
- Reviews
- 1,596
- Age
- 7y ago

If You Care Sponge Cloths 5 Count 100% Natural Cleaning Rags for Kitchen Bathroom Home Countertop Surfaces Absorbent Reusable Machine Washable Compostable
- Price
- $5.65
- Rating
- 4.7/5
- Reviews
- 5,365
- Age
- 14y ago

ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted
- Price
- $18.55
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 1y ago

HOMERHYME Swedish Dishcloths for Kitchen 10 Pack Multicolor Dish Cloth Absorbent Dish Towels for Kitchen Multipurpose Cellulose Sponge Cloths Reusable Paper Towels for Home & Kitchen
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 1,890
- Age
- 2y ago
Trending
estimated 90-day click momentum
MoLKENE Swedish Dishcloths for Kitchen | 10 Pack Absorbent Cellulose Sponge Cloths Washable | Non-Scratch Reusable Paper Towels Quick Drying Cleaning Rag - White
- Price
- $13.42
- Rating
- 4.6/5
- Reviews
- 4,116
- Age
- 2y ago

Auggee Swedish Dishcloths for Kitchen 5 Pack Swedish Dish Cloths Ultra Absorbent Reusable Paper Towels Cellulose Sponge Cloths Quick Drying No Odor Dishwasher Safe
- Price
- $6.68
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 8mo ago

Scotch-Brite Sponge Cloth 6-Pack (3 Packs of 2 Each) Reusable and Washable Highly Absorbent Multi-Purpose Cleaning Cloths
- Price
- $12.31
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 11y ago

HOMERHYME Swedish Dishcloths for Kitchen 10 Pack Multicolor Dish Cloth Absorbent Dish Towels for Kitchen Multipurpose Cellulose Sponge Cloths Reusable Paper Towels for Home & Kitchen
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 1,890
- Age
- 2y ago

ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted
- Price
- $18.55
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 1y ago
Newest
by launch date
Auggee Swedish Dishcloths for Kitchen 5 Pack Swedish Dish Cloths Ultra Absorbent Reusable Paper Towels Cellulose Sponge Cloths Quick Drying No Odor Dishwasher Safe
- Price
- $6.68
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 8mo ago

Honeydak 12 Pcs Cellulose Compressed Sponges for Craft 5 x 7 DIY Art Stamps Projects Supplies Assorted Colors Natural Dish Sponges for Classroom Crafts Home Cleaning
- Price
- $15.76
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Scotch-Brite Sponge Cloths 2 Dish Towels
- Price
- $4.04
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago

AIDEA Swedish Dishcloths for Kitchen-10PK Absorbent Sponge Dish Cloth Dishcloths for Washing Dishes Reusable Paper Towels Dish Cloths Swedish Towels for Home Kitchen Glass 7 x 6
- Price
- $6.22
- Rating
- 4.4/5
- Reviews
- 4,709
- Age
- 1y ago

ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted
- Price
- $18.55
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
81
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
25%
- HOMEXCEL23%
- Scotch-Brite14%
- Sold_By_Cheapnwork12%
- If You Care11%
- AIDEA8%
- MoLKENE8%
Demand
Sponge Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sponge Cloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sponge cloth23K/yr
- sponge cloths9K/yr
- sponge cloths kitchen reusable12K/yr
- cellulose sponge cloths7K/yr
- reusable sponge cloths6K/yr
- sponge sheet5K/yr
- flat sponges5K/yr
- flat sponge2K/yr
Reviews and returns
What reviews say buyers love and hate about Sponge Cloth
We read the reviews and the return reasons for every product selling here.
“Horrible chemical smell to them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sponge Cloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









