Is split cups for drinks profitable to sell on Amazon United States?

The niche generates $18K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +115.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the split cups for drinks niche?

25 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in split cups for drinks?

Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.9%.

What does it cost to enter the split cups for drinks niche?

Listings span $9.17–$48.58; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.

split cups for drinks

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Growth

Incredible+115.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.33

avg listing price — sweet spot $15–$100

Review moat

Great195.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$9.17–$48.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 49K searches

According to Flapen's Amazon United States niche tracking, split cups for drinks is a $18K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

split cups for drinks market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $32K–$38K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,672
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 12.9%
Avg brand age: 32 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

47%

Top 20: 92%

Open market

45%

Homoyoyo13%
YYDSJFM13%
HEALLILY9%
FAVOMOTO8%
WESCUP7%
Splitflask5%

Top split cups for drinks search terms

split cups for drinks15K/yr +161.8%1.0% conv.
split cup11K/yr +139.3%1.0% conv.
split cups10K/yr +96.1%2.6% conv.
dual drink cup4K/yr +44.8%0.4% conv.
2 in 1 cup4K/yr +116.0%0.3% conv.
double sided cup3K/yr +55.2%0.6% conv.
double cups2K/yr +73.3%1.0% conv.

All search terms

Top split cups for drinks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Homoyoyo Split Cups for Drinks 20PCS with Lids Disposable Plastic Cup Split Double Mug 2 Drinks in 1 Heart Shaped Glass for Tea Juice Smoothie Party & Couple Sharing Disposable Clear Mug (No Straws

Homoyoyo$25.142.9★10 rev

YYDSJFM Creative Water Cup One Cup of Two Different Drinks Two Straws Couple Outdoor Drinking Cup for Camping Hiking Backpacking Travel Office A

YYDSJFM$14.693.9★1,042 rev

20PCS Disposable Plastic Cup Split Cup for Drinks Round Shape Double Thicken Cup Couple Sharing Drinking Cup with Lids for Milk Tea Boba Juice Shop Party

HEALLILY$26.763.5★29 rev

FAVOMOTO 20PCS Split Cup Clear Double Grid Disposable Smoothie Tumblers Plastic Heart Shaped Couple Sharing Drinking Cup Hot and Cold Drink Mug for Milk Tea Juice

FAVOMOTO$26.683.6★5 rev

Garneck 20pcs Double Compartment Cups with Lids: Clear Split Drink Cup for Bubble Tea Smoothies Coffee Juice Dual Flavor Serving Hot Cold Party Celebration Beverage(Straw not included)

Garneck$25.903.5★8 rev

Newest

by launch date

WESCUP 3-compartment cup (1Cup 3Drinks). BPA-free dishwasher safe stackable. (1)

WESCUP$13.272 rev

2mo ago

20pcs Split Cups Double Grid Milk Tea Cups - Heavy-duty Pp Molded Disposable - Innovative Dual-compartment Sharing for Couples Single Parties & Diy Drinks No straw - Clear

TOYANDONA$24.760 rev

3mo ago

IMIKEYA Heart Shaped Cups with Lids: 20pcs Double Grid Disposable Split Cup Clear Smoothie Tumblers Couple Sharing Drinking Hot Tea Coffee Mug Round Shape Thicken Cold Drink for Milk Juice Drinks

IMIKEYA$22.691 rev

6mo ago

WesCup Worlds First Ever 3-Compartment Reusable Souvenir Drinking Cup with 3 Straws for Hot and Cold drinks BPA free Dishwasher Safe - 24oz

Generic$14.8237 rev

7mo ago

WESCUP Worlds First Ever 3-Compartment Reusable Souvenir Drinking Cup with 3 Straws for Hot and Cold drinks BPA free Dishwasher Safe - 24oz

WESCUP$14.1018 rev

7mo ago

What buyers say about split cups for drinks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Ease Of Use13%

“Easy to use”

Strength9%

“It is sturdy”

Leak-Proof8%

“Doesn't leak keeps the temp pretty good”

Temperature Retention8%

“It really keeps the hot and cold separate”

Durability6%

“Very durable”

Size-Overall5%

“Nice for the size they are”

Advertised Vs Actual Product5%

“Works as advertised”

Shape/Style4%

“The heart shape is super cute and eye-catching”

Color3%

“a beautiful color to boot”

What buyers complain about

Size-Overall15%

“Very small”

Value For Money11%

“Out of my 43 dollars I received about 17 dollars back”

Strength9%

“easy to break”

Quality-Overall9%

“Junk”

Storage Capacity8%

“The cup does not hold much liquid”

Ease Of Cleaning7%

“looks dirty”

Leak-Proof6%

“leaked a lot”

Temperature Control5%

“the hot side does not keep its temperature”

Ease Of Use4%

“were very difficult. almost impossible”

Functionality-Overall4%

“Item does not work”

Top return reasons

Size-Overall35%

Leak-Proof10%

Advertised Vs Actual Product8%

Value For Money5%

Ease Of Use5%

Strength5%

Quality-Overall4%