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Splint

Fail

The products selling today already average 4.7★, so Splint is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$211K/yr177K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
68%top-5 click share · 12 brands · 13 sellers

Flapen Score

Splint against its category

The dotted line is the Health & Household average. Past it, Splint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Splint market on Amazon at a glance

Shoppers on Amazon United States searched for Splint 177K times last year and spent an estimated $211K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
6.9%
Market size, estimated
$211Ka year
Peak month
July1.6× the quietest month
Top search term
splint93K searches a year

02 · Price

A sale here is worth $17.17.

Listings sell for $17.17 on average, from $4.18 to $32.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.17 that is $9K to $13K a year per listing.

Average price
$17.17inside the $15 to $100 sweet spot
Price range
$4.18–$32.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Braces, Splints & Supports. It carries 1,178 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#249in Braces, Splints & Supports
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,178per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Splint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

13

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Brand 147%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Splint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Splint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • splint93K/yr
  • sam splint kit11K/yr
  • splints17K/yr
  • splint kit14K/yr
  • sam splints8K/yr
  • moldable splint6K/yr
  • splints first aid11K/yr
  • first aid splint6K/yr
  • emergency splint3K/yr
  • aluminum splint3K/yr

Reviews and returns

What reviews say buyers love and hate about Splint

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Pain Relief-Overall”
1.8%of orders come back
“my thumb is very sore”
A buyer, on “Pain Relief-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Splint questions

Answered from the same tracked data.