splint
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.18–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,177.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$211K$211K/yr · 177K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, splint is a $211K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
splint market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $215K–$258K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
20%
- RHINO RESCUE47%
- Ever Ready First Aid8%
- SAM Medical7%
- VPRIME SAFETYFY6%
- Sopito6%
- Rescue Essentials6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top splint search terms
- splint93K/yr
- sam splint kit11K/yr
- splints17K/yr
- splint kit14K/yr
- sam splints8K/yr
- moldable splint6K/yr
- splints first aid11K/yr
- first aid splint6K/yr
- emergency splint3K/yr
- aluminum splint3K/yr
Top splint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RHINO RESCUE First Aid Splint 36 X 4.3 Orange-Gray Keep Bones in Position (1 Folded)
RHINO RESCUE$8.624.8★1,865 rev
RHINO RESCUE First Aid Splint 36 X 4.3 Orange-Gray Keep Bones in Position (6 Splint Bundle)
RHINO RESCUE$25.744.9★550 rev
Ever Ready First Aid Universal Aluminum Splint 24 Inch Rolled - 3 Pack
Ever Ready First Aid$15.114.8★2,320 rev
Sam Splint 36 Orange & Blue
SAM Medical$14.384.8★3,294 rev
First Aid Splint 36 Aluminum Waterproof Emergency Splint Kit
VPRIME SAFETYFY$25.254.8★188 rev
Newest
by launch date
First Aid Splint 36 X 4.3 Emergency Splint Kit for Arm Leg Broken Bones Fracture Ideal for Sports Home First Aid Refill and Pets (4 pack combo)
Aid Code$23.57107 rev
Bozenu Finger Splint Universal Trigger Finger Brace for Broken/Arthritis Pain and Sprain Relief Splints for Middle Index Ring (2 Pack Black)
Bozenu$4.181,248 rev
AID MATE First Aid Splint Kit 4 Reusable Malleable Splints (36/18/9/4) + 2 Medical Tapes + Storage Pouch Emergency Fracture Stabilization for Camping Hiking Arm Leg Wrist Ankle Finger EMT
AID MATE$24.20233 rev
First Aid Splint 36 Aluminum Waterproof Emergency Splint Kit
VPRIME SAFETYFY$25.25188 rev
RHINO RESCUE First Aid Splint 36 X 4.3 Orange-Gray Keep Bones in Position (6 Splint Bundle)
RHINO RESCUE$25.74550 rev
Trending
90-day click momentum
Archer MedTech Universal First Aid Splint 36 Moldable Aluminum Emergency Splint for Injury Immobilization Lightweight Waterproof Reusable Compact & Portable for People or Pets
Archer MedTech$7.944.8★
Primacare IS-5236 36 Padded Aluminum Splint for Hands Legs Fractured Limbs Nose Ankle or Braces Universal Waterproof Medical Tactical Splints for First Aid and Emergency Support Orange
Primacare$6.734.7★
AID MATE First Aid Splint Kit 4 Reusable Malleable Splints (36/18/9/4) + 2 Medical Tapes + Storage Pouch Emergency Fracture Stabilization for Camping Hiking Arm Leg Wrist Ankle Finger EMT
AID MATE$24.204.8★
First Aid Splint 36 Aluminum Waterproof Emergency Splint Kit
VPRIME SAFETYFY$25.254.8★
Rescue Essentials SAM Splint 3X Combo Pack Moldable Aluminum Foam Splint for Fractures Sprains & Strains Lightweight Reusable Radiolucent Emergency Splint Set (1 Each 4.25 x 9 18 36) Orange/Blue Professional First Aid Immobilization
Rescue Essentials$32.394.8★
What buyers say about splint
What buyers praise and complain about, mined from review topics.What buyers love
“Very well built”
“Easy to use”
“As advertised”
“Cant beat the price”
“Adjustable fit”
“doesn't slip off like other brands”
“Comfortable fit”
“Works well”
“these work great for arthritis trigger finger”
“Good and Compact”
What buyers complain about
“my thumb is very sore”
“Not for smaller ladies hands”
“Smells really bad”
“jam/break fingers far too often”
“Not comfortable”
“the white velcro straps still got dirty and discolored, and there is no way to restore the original clean white color. I tried both peroxide and then chlorine bleach”
“I guess the quality control on just mine was bad”
“Lately when I wake up in the mornings my middle finger was in bent position”
“tough to beat at this price”
“Would not buy - Velcro doesnt work”
Top return reasons
Common questions
- Is splint profitable to sell on Amazon United States?
- The niche generates $211K/yr across 13 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the splint niche?
- 12 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in splint?
- Top complaints mined from reviews: Pain Relief-Overall, Size-Overall, Smell. The return rate is 1.8%.
- When does demand for splint peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the splint niche?
- Listings span $4.18–$32.39; the average listing price is $17.17 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.