Splash Toilet Cleaner
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Splash Toilet Cleaner is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $1.1M/yr767K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 32 sellers
Flapen Score
Splash Toilet Cleaner against its category
The dotted line is the Health & Household average. Past it, Splash Toilet Cleaner is stronger. Inside it, weaker.
Market
The Splash Toilet Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Splash Toilet Cleaner 767K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 767K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- January6.0× the quietest month
- Top search term
- xall foaming toilet bowl cleaner70K searches a year
02 · Price
A sale here is worth $15.66.
Listings sell for $15.66 on average, from $5.10 to $36.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.66 that is $94K to $125K a year per listing.
- Average price
- $15.66inside the $15 to $100 sweet spot
- Price range
- $5.10–$36.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $94K–$125K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #39 within Bathroom Cleaners. It carries 5,968 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 18.2%
- Average rank
- #39in Bathroom Cleaners
- Average rating
- 3.88 starsAmazon United States average 4.42 stars
- Average reviews
- 5,968per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Splash Toilet Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
- Price
- $19.99
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 10mo ago
Splash Foam Toilet Cleaner - Self Activating Cleaning Powder for Toilet Bowl Cleaning
- Price
- $19.98
- Rating
- 3.7/5
- Reviews
- 2,202
- Age
- 1y ago
Stardrops - The Pink Stuff - The Miracle Power Foaming Toilet Cleaner - 2 Treatments - Self Activating Pink Foam Pack of 1 (7 Ounce)
- Price
- $5.60
- Rating
- 4.1/5
- Reviews
- 8,782
- Age
- 2y ago
Scrubbing Bubbles Easy Clean Foaming Toilet Bowl Cleaner Easy Toilet Drop In Powder Pouches 100g (5 Pouches)
- Price
- $9.27
- Rating
- 4.1/5
- Reviews
- 1,919
- Age
- 1y ago
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup (2)
- Price
- $36.56
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 2mo ago
Trending
estimated 90-day click momentumX-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup (2)
- Price
- $36.56
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 2mo ago
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
- Price
- $19.99
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 10mo ago
Vacplus Toilet Bowl Cleaner Tablets 12 PACK Automatic Toilet Bowl Cleaners with Bleach for Deodorizing and Descaling Bathroom Cleaner Against Tough Stains
- Price
- $9.17
- Rating
- 4.2/5
- Reviews
- 15,075
- Age
- 5y ago
Scrubbing Bubbles Easy Clean Foaming Toilet Bowl Cleaner Easy Toilet Drop In Powder Pouches 100g (5 Pouches)
- Price
- $9.27
- Rating
- 4.1/5
- Reviews
- 1,919
- Age
- 1y ago
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
- Price
- $19.96
- Rating
- 3.0/5
- Reviews
- 3,768
- Age
- 1y ago
Newest
by launch dateX-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup (2)
- Price
- $36.56
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 2mo ago
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
- Price
- $19.99
- Rating
- 3.5/5
- Reviews
- 1,065
- Age
- 10mo ago
Splash Foam Toilet Cleaner - Self Activating Cleaning Powder for Toilet Bowl Cleaning
- Price
- $19.98
- Rating
- 3.7/5
- Reviews
- 2,202
- Age
- 1y ago
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
- Price
- $19.96
- Rating
- 3.0/5
- Reviews
- 3,768
- Age
- 1y ago
Scrubbing Bubbles Easy Clean Foaming Toilet Bowl Cleaner Easy Toilet Drop In Powder Pouches 100g (5 Pouches)
- Price
- $9.27
- Rating
- 4.1/5
- Reviews
- 1,919
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
32
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- X-ALL57%
- Splash Foam22%
- Stardrops9%
- Scrubbing Bubbles6%
- Zep3%
- Vacplus3%
Demand
Splash Toilet Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 6.0×
Search terms
Top Splash Toilet Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xall foaming toilet bowl cleaner70K/yr
- x-all foaming toilet cleaner64K/yr
- splash foam toilet cleaner278K/yr
- x all foaming toilet bowl cleaner49K/yr
- foaming toilet bowl cleaner50K/yr
- toilet cleaning foam26K/yr
- splash foam73K/yr
- x all foam13K/yr
- splash toilet cleaner37K/yr
- splash toilet bowl cleaner24K/yr
Reviews and returns
What reviews say buyers love and hate about Splash Toilet Cleaner
We read the reviews and the return reasons for every product selling here.
“DOESN'T Work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Splash Toilet Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data