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Spirulina Protein Powder

Fail

The top 5 brands take 95% of clicks, so Spirulina Protein Powder is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$269K/yr93K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
65%top-5 click share · 7 brands · 16 sellers

Flapen Score

Spirulina Protein Powder against its category

The dotted line is the Health & Household average. Past it, Spirulina Protein Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirulina Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Spirulina Protein Powder 93K times last year and spent an estimated $269K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
7.9%
Market size, estimated
$269Ka year
Top search term
spirutein protein powder29K searches a year

02 · Price

A sale here is worth $36.36.

Listings sell for $36.36 on average, from $9.99 to $67.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $36.36 that is $4K to $9K a year per listing.

Average price
$36.36inside the $15 to $100 sweet spot
Price range
$9.99–$67.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #166 within Protein. It carries 2,137 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#166in Protein
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,137per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Spirulina Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

16

Top-5 brand share

95%

Top 20: 98%

Top-5 click share

65%

Top 20: 98%

Open market

3%

  • Brand 172%
  • Brand 214%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 3%)

Demand

Spirulina Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Spirulina Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirutein protein powder29K/yr
  • spirulina protein19K/yr
  • spirutein16K/yr
  • spirulina protein powder20K/yr
  • spirutein vanilla protein powder4K/yr
  • spiru-tein protein powder4K/yr
  • spiru-tein2K/yr

Reviews and returns

What reviews say buyers love and hate about Spirulina Protein Powder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spirulina Protein Powder questions

Answered from the same tracked data.