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Spirulina Capsules

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.8% this quarter, so Spirulina Capsules is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$843K/yr384K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
50%top-5 click share · 19 brands · 47 sellers

Flapen Score

Spirulina Capsules against its category

The dotted line is the Health & Household average. Past it, Spirulina Capsules is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirulina Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Spirulina Capsules 384K times last year and spent an estimated $843K. The top 5 brands take 75% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
9.2%
Market size, estimated
$843Ka year
Peak month
February1.4× the quietest month
Top search term
spirulina capsules161K searches a year

02 · Price

A sale here is worth $23.76.

Listings sell for $23.76 on average, from $5.82 to $126.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $23.76 that is $24K to $30K a year per listing.

Average price
$23.76inside the $15 to $100 sweet spot
Price range
$5.82–$126.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #203 within Spirulina. It carries 3,700 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#203in Spirulina
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,700per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Spirulina Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

22%

  • Brand 122%
  • Brand 220%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Spirulina Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spirulina Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirulina capsules161K/yr
  • spirulina tablets56K/yr
  • spirulina capsules organic36K/yr
  • nutrex hawaii spirulina12K/yr
  • organic spirulina tablets9K/yr
  • hawaiian spirulina15K/yr
  • hawaiian spirulina powder7K/yr
  • espirulina capsulas8K/yr
  • spirulina pills7K/yr
  • pure hawaiian spirulina8K/yr

Reviews and returns

What reviews say buyers love and hate about Spirulina Capsules

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Dosage”
0.1%of orders come back
“The dose is ridiculous”
A buyer, on “Dosage”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spirulina Capsules questions

Answered from the same tracked data.