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Spinefit

Fail

Demand is soft, at -70.0% this quarter, so Spinefit is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$170K/yr85K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 13 sellers

Flapen Score

Spinefit against its category

The dotted line is the Health & Household average. Past it, Spinefit is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spinefit market on Amazon at a glance

Shoppers on Amazon United States searched for Spinefit 85K times last year and spent an estimated $170K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
4.2%
Market size, estimated
$170Ka year
Top search term
freetoo back brace for lower back pain relief12K searches a year

02 · Price

A sale here is worth $47.28.

Listings sell for $47.28 on average, from $25.65 to $145.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $47.28 that is $5K to $12K a year per listing.

Average price
$47.28inside the $15 to $100 sweet spot
Price range
$25.65–$145.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #54 within Braces, Splints & Supports. It carries 17,992 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#54in Braces, Splints & Supports
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
17,992per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Spinefit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 53%

Demand

Spinefit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.2× · 7 of 12 months tracked

Search terms

Top Spinefit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freetoo back brace for lower back pain relief12K/yr
  • spinefit41K/yr
  • freetoo back brace5K/yr
  • spine fit15K/yr
  • spinefit go9K/yr
  • spinefit belt3K/yr

Reviews and returns

What reviews say buyers love and hate about Spinefit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Way too large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spinefit questions

Answered from the same tracked data.