Is spiderman wrapping paper profitable to sell on Amazon United States?

The niche generates $228K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Skip it (47/100).

How competitive is the spiderman wrapping paper niche?

10 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in spiderman wrapping paper?

Top complaints mined from reviews: Size-Overall, Wrinkles, Value For Money. The return rate is 1.1%.

When does demand for spiderman wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the spiderman wrapping paper niche?

Listings span $6.18–$29.52; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.

spiderman wrapping paper

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great314.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.18–$29.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.61

avg listing price — sweet spot $15–$100

Growth

Okay+15.5%

90-day search growth — must beat 0% to launch

Market size

Okay$228K

$228K/yr · 241K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, spiderman wrapping paper is a $228K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

spiderman wrapping paper market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $174K–$232K; units × avg price
Conversion rate: 8.2%
Avg BSR: #1,186
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 6.4%
Avg brand age: 25 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

American Greetings27%
WRAPAHOLIC24%
Hallmark16%
UK Greetings14%
Pineraap7%
Sinload4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top spiderman wrapping paper search terms

spiderman wrapping paper117K/yr +19.4%7.1% conv.
spiderman wrapping paper birthday boy26K/yr +8.6%8.8% conv.
spider man wrapping paper20K/yr +20.9%6.3% conv.
spidey wrapping paper18K/yr +19.0%4.6% conv.
spidey and friends wrapping paper12K/yr +11.2%2.0% conv.
spiderman gift wrap9K/yr +37.1%5.5% conv.
spidey and his amazing friends wrapping paper6K/yr +13.9%2.6% conv.
spiderman birthday wrapping paper5K/yr +13.9%6.5% conv.
spiderman gift wrapping paper6K/yr +5.3%5.9% conv.
spider man wrapping paper birthday boy4K/yr +47.3%10.8% conv.

All search terms

Top spiderman wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Greetings 40 sq. ft. Reversible Spiderman Wrapping Paper for All Occasions (1 Roll 30 in. x 192 in.)

American Greetings$16.944.9★224 rev

WRAPAHOLIC Reversible Spider Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday Spider Wrapping Paper with Solid Blue Design for Boy Kids Man

WRAPAHOLIC$9.814.6★139 rev

Hallmark Marvel Spider-Man Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Fans Gamers Birthdays Fathers Day Christmas

Hallmark$16.784.8★111 rev

Birthday Gift Wrapping Paper Boys - Wrapping Paper Sheets for Kids Wrapping Paper Birthday Spiderman Wrapping Paper; for Boys Gift Spiderman Gifts - 2 Sheets & 2 Tags

UK Greetings$6.274.6★3,060 rev

Pineraap 12 Sheets Spider Wrapping Paper Spider Web Gift Wrap Blue Red Gift Packing for Boys Men Birthday Party DIY Crafts 19.7 x 27.6 Inch

Pineraap$12.734.6★28 rev

Newest

by launch date

Large Spider 4th Birthday Gift Bag With Tissue Wrapping Paper Greeting Card Red Spider Web Cartoon Set for Boys 4 Years Old Kids Child Son Fourth Happy Birthday Party Supplies Decor Favors Present

EchoElixir$8.6511 rev

5mo ago

Black and Red Spider Wrapping Paper 8 Sheets Spider Webs Pattern Printed Gift Wrap Paper for Kids Boys Girls Birthday Baby Shower Theme Party Greeting Holiday Decoration Supplies| 19.727.6 inch

Beehaam$7.3342 rev

7mo ago

Spider 3rd Birthday Gift Bag for Boys Large Red Black Third Happy Birthday Bags with Tissue Paper and Greeting Card for Kids 3 Years Old Spider Web Cartoon Party Decorations Supplies Favors Decor

Wayyogh$8.5665 rev

10mo ago

Pineraap 12 Sheets Spider Wrapping Paper Spider Web Gift Wrap Blue Red Gift Packing for Boys Men Birthday Party DIY Crafts 19.7 x 27.6 Inch

Pineraap$12.7328 rev

1y ago

Hallmark Marvel Spider-Man Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Fans Gamers Birthdays Fathers Day Christmas

Hallmark$16.78111 rev

1y ago

What buyers say about spiderman wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“good quality with the lines to help cut straight”

Design-Overall9%

“Cutest aesthetic”

Advertised Vs Actual Product9%

“Even nicer than pictured”

Durability9%

“Durable”

Size-Overall6%

“good size”

Color6%

“The colors are as vibrant as they are in pictures”

Gifting Purpose6%

“Gift paper”

Strength6%

“sturdy”

Paper Quality2%

“Vibrant Design Good Quality Paper”

Thickness1%

“Nice thick wrapping paper”

What buyers complain about

Size-Overall75%

“Too small”

Wrinkles8%

“The creases werent noticeable once the gifts were wrapped”

Value For Money8%

“Its pricey for what it is”

Top return reasons

Size-Overall58%

Value For Money16%

Advertised Vs Actual Product11%

Functionality-Overall2%

Gifting Purpose2%

Strength1%

Design-Overall1%

Material Quality1%

Product Condition1%

Thin1%

Common questions

Is spiderman wrapping paper profitable to sell on Amazon United States?: The niche generates $228K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Skip it (47/100).
How competitive is the spiderman wrapping paper niche?: 10 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in spiderman wrapping paper?: Top complaints mined from reviews: Size-Overall, Wrinkles, Value For Money. The return rate is 1.1%.
When does demand for spiderman wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the spiderman wrapping paper niche?: Listings span $6.18–$29.52; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.