Spic and Span

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

+39.5%

Conversion, latest week

8.6%

Market size, estimated

$521Ka year

Peak month

June3.1× the quietest month

Top search term

flycleanse kitchen cleaner57K searches a year

Listings sell for $17.67 on average, from $3.53 to $40.97. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $17.67 that is $22K to $27K a year per listing.

Average price

$17.67inside the $15 to $100 sweet spot

Price range

$3.53–$40.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$22K–$27K

Returns

0.1%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #611 within All-Purpose Cleaners. It carries 2,540 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

50%

Out of stock, average day

4.1%

Average rank

#611in All-Purpose Cleaners

Average rating

3.91 starsAmazon United States average 4.42 stars

Average reviews

2,540per listing

Listings tracked

22

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months