Is spearmint toothpaste profitable to sell on Amazon United States?

The niche generates $34K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (30/100).

How competitive is the spearmint toothpaste niche?

2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spearmint toothpaste?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for spearmint toothpaste peak?

Demand is steady year-round — the busiest month runs 2.6× the quietest.

What does it cost to enter the spearmint toothpaste niche?

Listings span $7.01–$18.96; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 13,635 reviews — the moat a new listing must climb.

spearmint toothpaste

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.72

avg listing price — sweet spot $15–$100

Price range

Okay$7.01–$18.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad13,635.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$34K

$34K/yr · 34K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, spearmint toothpaste is a $34K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

spearmint toothpaste market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 9.4%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Crest96%
Colgate4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.6×

Open Trend

Top spearmint toothpaste search terms

crest clean breath toothpaste11K/yr +3.1%16.4% conv.
spearmint toothpaste15K/yr +4.2%5.3% conv.
crest clean breath4K/yr -26.8%8.7% conv.
toothpaste spearmint4K/yr +6.2%7.9% conv.

All search terms

Top spearmint toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crest Toothpaste Clean Breath Spearmint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$7.214.6★214 rev

Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$18.964.7★338 rev

Crest Toothpaste Clean Breath Peppermint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$7.014.7★144 rev

Crest + Scope Whitening Toothpaste - Pack of 3 5.4 Oz Tubes - Anticavity Fluoride Toothpaste Fresh Breath Kills Germs - Tartar Protection Enamel Protection - Minty Fresh Flavor

Crest$8.744.8★52,341 rev

Colgate MaxFresh Clean Mint Toothpaste Pack Fresh Breath Toothpaste with Fluoride and Hundreds of Mini Breath Strips Leaves Mouth Feeling Refreshed for Hours 4 Pack 6.3 oz

Colgate$11.694.8★15,139 rev

Newest

by launch date

Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$18.96338 rev

5mo ago

Crest Toothpaste Clean Breath Spearmint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$7.21214 rev

7mo ago

Crest Toothpaste Clean Breath Peppermint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$7.01144 rev

7mo ago

Colgate MaxFresh Clean Mint Toothpaste Pack Fresh Breath Toothpaste with Fluoride and Hundreds of Mini Breath Strips Leaves Mouth Feeling Refreshed for Hours 4 Pack 6.3 oz

Colgate$11.6915,139 rev

3y ago

Crest + Scope Whitening Toothpaste - Pack of 3 5.4 Oz Tubes - Anticavity Fluoride Toothpaste Fresh Breath Kills Germs - Tartar Protection Enamel Protection - Minty Fresh Flavor

Crest$8.7452,341 rev

11y ago

What buyers say about spearmint toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Affordable price”

Quality-Overall12%

“Excellent product”

Breathability9%

“Fresh breath”

Cleansing9%

“It cleans well”

Tooth Brightening7%

“Great whitening toothpaste”

Oral Hygiene6%

“This is great for clean teeth and fresh breath”

Advertised Vs Actual Product5%

“As advertised”

Taste-Overall5%

“It has a nice clean taste and”

Flavor3%

“The flavor is clean”

Size-Overall3%

“Very nice size”

What buyers complain about

Value For Money17%

“Expensive,”

Size-Overall7%

“The tubes are huge”

Quality-Overall5%

“Poor quality and handling”

Texture/Consistency-Overall5%

“the texture has changed”

Product Condition4%

“Brand new & the side tore”

Taste-Overall3%

“Mild taste”

Ease Of Cleaning3%

“feel like my mouth is not clean”

Ease Of Use3%

“If youre not familiar with jell toothpaste its easy to accidentally use too much”

Strength3%

“Disappointing, like a weak handshake”

Moist/Dry3%

“They are like dried gum”

Top return reasons

Size-Overall35%

Value For Money13%

Product Condition12%

Advertised Vs Actual Product12%

Defective Material/Parts7%

Leak-Proof4%

Smell2%

Functionality-Overall2%

Comfort-Overall2%

Contamination2%

Common questions

Is spearmint toothpaste profitable to sell on Amazon United States?: The niche generates $34K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (30/100).
How competitive is the spearmint toothpaste niche?: 2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spearmint toothpaste?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.2%.
When does demand for spearmint toothpaste peak?: Demand is steady year-round — the busiest month runs 2.6× the quietest.
What does it cost to enter the spearmint toothpaste niche?: Listings span $7.01–$18.96; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 13,635 reviews — the moat a new listing must climb.