Spearmint Toothpaste

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

9.4%

Market size, estimated

$34Ka year

Peak month

January2.6× the quietest month

Top search term

crest clean breath toothpaste11K searches a year

Listings sell for $10.72 on average, from $7.01 to $18.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.72 that is $3K to $5K a year per listing.

Average price

$10.72under the $15 to $100 sweet spot

Price range

$7.01–$18.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Toothpaste. It carries 13,635 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#75in Toothpaste

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

13,635per listing

Listings tracked

5

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

85 months