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Spearmint Mouthwash

Fail

The top 5 brands take 100% of clicks, so Spearmint Mouthwash is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$87K/yr48K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
78%top-5 click share · 3 brands · 72 sellers

Flapen Score

Spearmint Mouthwash against its category

The dotted line is the Health & Household average. Past it, Spearmint Mouthwash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spearmint Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Spearmint Mouthwash 48K times last year and spent an estimated $87K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
18.3%
Market size, estimated
$87Ka year
Top search term
listerine freshburst13K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $4.11 to $27.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $9.84 that is $7K to $10K a year per listing.

Average price
$9.84under the $15 to $100 sweet spot
Price range
$4.11–$27.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Mouthwash. It carries 15,750 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Mouthwash
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
15,750per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Spearmint Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 224%
  • Brand 33%

Demand

Spearmint Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Spearmint Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • listerine freshburst13K/yr
  • listerine freshburst mouthwash8K/yr
  • listerine fresh burst4K/yr
  • spearmint mouthwash5K/yr
  • therabreath mouthwash mild mint5K/yr
  • therabreath mild mint5K/yr
  • listerine mouthwash fresh burst4K/yr
  • green mouthwash3K/yr
  • listerine fresh burst mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Spearmint Mouthwash

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Breathability”
12%of negative reviews mention “Dilute/Watery”
0.2%of orders come back
“Watered down”
A buyer, on “Dilute/Watery”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spearmint Mouthwash questions

Answered from the same tracked data.