spearmint mouthwash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good$4.11–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Market size
Bad$87K$87K/yr · 48K searches
Review moat
Bad15,750.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spearmint mouthwash is a $87K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
spearmint mouthwash market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $79K–$98K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Listerine73%
- TheraBreath24%
- Amazon Basics3%
Demand
Weekly Amazon search volume, last 37 weeks — -13.8% search growth over the last 90 days.Top spearmint mouthwash search terms
- listerine freshburst13K/yr
- listerine freshburst mouthwash8K/yr
- listerine fresh burst4K/yr
- spearmint mouthwash5K/yr
- therabreath mouthwash mild mint5K/yr
- therabreath mild mint5K/yr
- listerine mouthwash fresh burst4K/yr
- green mouthwash3K/yr
- listerine fresh burst mouthwash2K/yr
Top spearmint mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine - 8679 Freshburst Antiseptic Mouthwash with Germ-Killing Oral Care Formula to Fight Bad Breath Plaque and Gingivitis 1 L
Listerine$6.714.8★22,073 rev
Listerine Freshburst Intense Antiseptic Mouthwash for Bad Breath Kills 99.9% of Germs that Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Convenience Pack 2 x 1 L
Listerine$13.324.8★6,524 rev
TheraBreath Fresh Breath Mouthwash Mild Mint Flavor Alcohol-Free 16 Fl Oz (2-Pack)
TheraBreath$13.964.6★47,910 rev
TheraBreath Fresh Breath Mouthwash Mild Mint 1 Liter
TheraBreath$14.034.7★264 rev
Listerine Freshburst Antiseptic Mouthwash for Bad Breath Kills 99% of Germs that Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Spearmint 500 mL
Listerine$5.874.7★29,703 rev
Newest
by launch dateTheraBreath Fresh Breath Mouthwash Mild Mint 1 Liter
TheraBreath$14.03264 rev
Listerine Freshburst Intense Antiseptic Mouthwash for Bad Breath Kills 99.9% of Germs that Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Convenience Pack 2 x 1 L
Listerine$13.326,524 rev
Amazon Basics Fresh Breath Mouthwash for Bad Breath Refreshing Mint Clean Feeling 50.7 Ounce (Pack of 1) (Previously Solimo)
Amazon Basics$5.923,278 rev
Listerine Freshburst PocketPaks Breath Strips Dissolving Oral Care Strips for Fresh Breath Travel Essentials Kills 99% of Bad Breath Germs Breath Freshener Spearmint 24-Strip Pack 3 Packs
Listerine$5.404,467 rev
Listerine Freshburst Antiseptic Mouthwash with Germ-Killing Oral Care Formula to Fight Bad Breath Plaque and Gingivitis 500 mL
Listerine$5.603,107 rev
Trending
90-day click momentumTheraBreath Fresh Breath Mouthwash Mild Mint 1 Liter
TheraBreath$14.034.7★
Listerine Travel Essentials Cool Mint PocketPaks Breath Strips Travel Size Mini Mouthwash Breath Fresheners Party Favor Goodie Bag Strips Kill 99% of Bad Breath Germs 3 Pack of 24 ct
Listerine$5.384.8★
Listerine Freshburst Intense Antiseptic Mouthwash for Bad Breath Kills 99.9% of Germs that Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Convenience Pack 2 x 1 L
Listerine$13.324.8★
Listerine Freshburst Antiseptic Mouthwash for Bad Breath Kills 99% of Germs that Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Spearmint 500 mL
Listerine$5.874.7★
Listerine - 8679 Freshburst Antiseptic Mouthwash with Germ-Killing Oral Care Formula to Fight Bad Breath Plaque and Gingivitis 1 L
Listerine$6.714.8★
What buyers say about spearmint mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Breath”
“great value”
“Excellent product”
“Easy to use”
“Accurate description”
“it works well”
“This was a convenient size”
“Extra clean feeling”
“Very good smell”
“clean”
What buyers complain about
“Watered down”
“no morning breath feeling”
“Big”
“doesnt smell great”
“Over priced”
“Didnt last”
“Trash”
“It's basically just alcohol diluted with a little water”
“However, the glued ends make it difficult to open the box”
“Dry mouth”
Top return reasons
Common questions
- Is spearmint mouthwash profitable to sell on Amazon United States?
- The niche generates $87K/yr across 11 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the spearmint mouthwash niche?
- 3 brands and 72 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spearmint mouthwash?
- Top complaints mined from reviews: Dilute/Watery, Breathability, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the spearmint mouthwash niche?
- Listings span $4.11–$27.96; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 15,750 reviews — the moat a new listing must climb.