Sparklers

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +101.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+101.7%

Conversion, latest week

1.0%

Market size, estimated

$418Ka year

Peak month

July3.4× the quietest month

Top search term

sparklers643K searches a year

Listings sell for $26.65 on average, from $7.66 to $80.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $26.65 that is $7K to $13K a year per listing.

Average price

$26.65inside the $15 to $100 sweet spot

Price range

$7.66–$80.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

2.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #9,429 within Gift Wrap Tags. It carries 1,872 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

91%

Out of stock, average day

10.9%

Average rank

#9,429in Gift Wrap Tags

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,872per listing

Listings tracked

57

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months