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Sp6 Probiotic Toothpaste

Fail

The top 5 brands take 100% of clicks, so Sp6 Probiotic Toothpaste is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$2K/yr9K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
79%top-5 click share · 4 brands · 6 sellers

Flapen Score

Sp6 Probiotic Toothpaste against its category

The dotted line is the Health & Household average. Past it, Sp6 Probiotic Toothpaste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sp6 Probiotic Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Sp6 Probiotic Toothpaste 9K times last year and spent an estimated $2K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.5%
Market size, estimated
$2Ka year
Peak month
February5.7× the quietest month
Top search term
ms dr wikey sp6 probiotic toothpaste whitening2K searches a year

02 · Price

A sale here is worth $16.62.

Listings sell for $16.62 on average, from $12.39 to $23.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $16.62 that is $0 to $2K a year per listing.

Average price
$16.62inside the $15 to $100 sweet spot
Price range
$12.39–$23.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #500 within Toothpaste. It carries 452 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#500in Toothpaste
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
452per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Sp6 Probiotic Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 39%
  • Brand 46%

Demand

Sp6 Probiotic Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.7×

Search terms

Top Sp6 Probiotic Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ms dr wikey sp6 probiotic toothpaste whitening2K/yr
  • sp-6 probiotic toothpaste3K/yr
  • sp6 probiotic toothpaste4K/yr
  • so-6 toothpaste probiotics1K/yr

Reviews and returns

What reviews say buyers love and hate about Sp6 Probiotic Toothpaste

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Tooth Brightening”
45%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sp6 Probiotic Toothpaste questions

Answered from the same tracked data.