sp6 probiotic toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Review moat
Great451.63avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.39–$23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sp6 probiotic toothpaste is a $2K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sp6 probiotic toothpaste market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $8K–$12K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #500
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 15.1%
- Avg brand age
- 21 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- MSDRWIKEY75%
- Hymhzy10%
- Newfs9%
- JYEOUX6%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -16.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.7×
Top sp6 probiotic toothpaste search terms
- ms dr wikey sp6 probiotic toothpaste whitening2K/yr
- sp-6 probiotic toothpaste3K/yr
- sp6 probiotic toothpaste4K/yr
- so-6 toothpaste probiotics1K/yr
Top sp6 probiotic toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSDRWIKEY SP-6 Probiotic Whitening Toothpaste - Enhanced Formula with 6 Probiotics for Teeth Whitening and Gum Health - Enamel-Safe Fluoride-Free Fresh Mint Flavor 4.6oz (2)
MSDRWIKEY$16.314.5★1,249 rev
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.644.2★697 rev
MSDRWIKEY SP-6 Whitening Toothpaste 2-Pack & Popping 7-Pro Whitening Toothpaste 6 Probiotics Enamel Safe Fluoride-Free and Gum Health
MSDRWIKEY$22.594.4★92 rev
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★145 rev
MSDRWIKEY Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$12.634.2★697 rev
Newest
by launch date
SP-6 Probiotic Whitening Toothpaste SP-6 Probiotic Toothpaste Enhanced Formula with 6 Probiotics for Teeth Whitening/Brightening Enamel-Safe Fluoride-Free Fresh Mint Flavor 4.9oz 2Pack
JYEOUX$13.11207 rev
MSDRWIKEY SP-6 Whitening Toothpaste 2-Pack & Popping 7-Pro Whitening Toothpaste 6 Probiotics Enamel Safe Fluoride-Free and Gum Health
MSDRWIKEY$22.5992 rev
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.64697 rev
MSDRWIKEY Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$12.63697 rev
MSDRWIKEY SP-6 Toothpaste Cooling Fresh Breath and Popping 7-Pro Whitening Toothpaste Bundle | 6 Probiotics for Oral Health Fluoride-Free Safe for Enamel Deep Whitening & Freshness
MSDRWIKEY$23.72405 rev
Trending
90-day click momentumMSDRWIKEY Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$12.634.2★
MSDRWIKEY SP-6 Toothpaste Cooling Fresh Breath and Popping 7-Pro Whitening Toothpaste Bundle | 6 Probiotics for Oral Health Fluoride-Free Safe for Enamel Deep Whitening & Freshness
MSDRWIKEY$23.724.5★
Sp-6 Probiotics Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste Enhanced Formula with Enamel-Safe Fluoride-Free Fresh Breath Mint Flavor for Oral Health (2)
Newfs$15.574.3★
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★
MSDRWIKEY SP-6 Whitening Toothpaste 2-Pack & Popping 7-Pro Whitening Toothpaste 6 Probiotics Enamel Safe Fluoride-Free and Gum Health
MSDRWIKEY$22.594.4★
What buyers say about sp6 probiotic toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening the teeths”
“Quality product”
“Excellent product at a fair price”
“With consistent use it Brightens”
“Mouth feels clean”
“it worked well for fresh breath”
“Good variety of toothpaste”
“Clean”
“Works great”
“have to say that it comes up to its expectations”
What buyers complain about
“Doesnt work”
“Is that the beginning or the end of the false advertising”
“Too much money”
“Garbage”
“I did not see any visible improvement in brightness compared to my regular toothpaste”
“my teeth were pretty yellow not gonna lie”
“After 30 days - DOESNT WORK”
Top return reasons
Common questions
- Is sp6 probiotic toothpaste profitable to sell on Amazon United States?
- The niche generates $2K/yr across 8 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the sp6 probiotic toothpaste niche?
- 4 brands and 6 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sp6 probiotic toothpaste?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.3%.
- When does demand for sp6 probiotic toothpaste peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.7× the quietest.
- What does it cost to enter the sp6 probiotic toothpaste niche?
- Listings span $12.39–$23.72; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.