sp10 probiotic toothpaste
Skip itPrices mostly outside the sweet spot ($8.46–$14.21) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible75.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$11K$11K/yr · 26K searches
Price range
Bad$8.46–$14.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sp10 probiotic toothpaste is a $11K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sp10 probiotic toothpaste market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #1,837
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 51.0%
- Avg brand age
- 28 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Generic48%
- iYanoc31%
- JISKG9%
- Hymhzy5%
- Mvsdiscv4%
- Zcotsu3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -6.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 9.3×
Top sp10 probiotic toothpaste search terms
- sp 10 probiotic toothpaste whitening5K/yr
- sp102K/yr
- sp10 probiotic toothpaste4K/yr
- sp10 toothpaste2K/yr
- sp 10 toothpaste1K/yr
- sp-101K/yr
- sp 101K/yr
- sp-10 toothpaste2K/yr
- sp-10 probiotics whitening toothpaste4K/yr
- oralhoe sp-10 probiotic toothpaste3K/yr
Top sp10 probiotic toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2PC SP-10 Probiotic Whitening Toothpaste Fresh Breath Deep Cleaning Stain Removal Natural Formula
Generic$8.464.0★204 rev
2 Pcs SP10 Probiotic Toothpaste - Whitening Toothpaste Fresh Breath FormulaStain RemovalDeep Cleaning Care
iYanoc$14.213.8★42 rev
2 Pcs SP10 Probiotic Whitening Toothpaste Deep Cleaning Care Remove Yellow Tooth Stains with Probiotic Oral Health Management Fresh Breath.
JISKG$10.164.2★27 rev
2 Pcs SP10 Probiotic Toothpaste - Ultra Whitening Brightening Fresh Breath & Deep Cleaning
iYanoc$13.613.7★35 rev
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★145 rev
Newest
by launch date
SP 10 Probiotic Toothpaste for Whitening & Gum Health Natural Fluoride-Free Formula for Fresh Breath & Oral Hygiene
Zcotsu$10.0217 rev
2 Pcs SP10 Probiotic Whitening Toothpaste Deep Cleaning Care Remove Yellow Tooth Stains with Probiotic Oral Health Management Fresh Breath.
JISKG$10.1627 rev
SP10 Probiotic Whitening Toothpaste Advanced Oral Care SP 10 Teeth Whitening Paste Fresh Breath Deep Cleaning Stain Removal Natural Formula (2 Pack)
Mvsdiscv$8.8760 rev
2PC SP-10 Probiotic Whitening Toothpaste Fresh Breath Deep Cleaning Stain Removal Natural Formula
Generic$8.46204 rev
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.39145 rev
Trending
90-day click momentum2 Pcs SP10 Probiotic Toothpaste - Whitening Toothpaste Fresh Breath FormulaStain RemovalDeep Cleaning Care
iYanoc$14.213.8★
2 Pcs SP10 Probiotic Toothpaste - Ultra Whitening Brightening Fresh Breath & Deep Cleaning
iYanoc$13.613.7★
2 Pcs SP10 Probiotic Whitening Toothpaste Deep Cleaning Care Remove Yellow Tooth Stains with Probiotic Oral Health Management Fresh Breath.
JISKG$10.164.2★
SP 10 Probiotic Toothpaste for Whitening & Gum Health Natural Fluoride-Free Formula for Fresh Breath & Oral Hygiene
Zcotsu$10.024.1★
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★
What buyers say about sp10 probiotic toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“My teeth feel great”
“Great product leave teeth feel clean”
“Works good”
What buyers complain about
“produce did nothing”
“Fairly expensive for the amount you pay”
“Is that the beginning or the end of the false advertising”
Top return reasons
Common questions
- Is sp10 probiotic toothpaste profitable to sell on Amazon United States?
- The niche generates $11K/yr across 7 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the sp10 probiotic toothpaste niche?
- 6 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sp10 probiotic toothpaste?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for sp10 probiotic toothpaste peak?
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 9.3× the quietest.
- What does it cost to enter the sp10 probiotic toothpaste niche?
- Listings span $8.46–$14.21; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.