sp-7 probiotic whitening toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$44.14avg listing price — sweet spot $15–$100
Price range
Great$12.39–$97.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good603.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$4K$4K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sp-7 probiotic whitening toothpaste is a $4K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sp-7 probiotic whitening toothpaste market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $4K–$11K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 2.6%
- Avg brand age
- 20 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Fairtex60%
- MSDRWIKEY23%
- KLOUYHTY8%
- Hymhzy5%
- OHZH4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -19.0% search growth over the last 90 days.Peak months: Feb, Sep · busiest ÷ quietest = 2.4×
Top sp-7 probiotic whitening toothpaste search terms
- sp72K/yr
- sp7 toothpaste2K/yr
- sp7 probiotic toothpaste whitening414/yr
- sp-7 probiotic whitening toothpaste41/yr
Top sp-7 probiotic whitening toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Large Black
Fairtex$97.794.7★806 rev
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.644.2★697 rev
Fairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Large White
Fairtex$97.584.7★806 rev
Sp-7 Probiotic Toothpaste Probiotic Toothpaste Sp7 Super Probiotic Toothpaste Sp7 Toothpaste Deep Cleaning Toothpaste Fresh Breath Toothpaste (3pcs)
KLOUYHTY$20.775.0★1 rev
Fairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Medium White
Fairtex$96.814.7★806 rev
Newest
by launch dateMSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.64697 rev
MSDRWIKEY Popping 7Pro Deep Whitening Toothpaste with 7 Probiotics - Advanced Formula for Stain Removal and Gum Health - Fluoride-Free Enamel-Safe Fresh Mint Flavor 4.23 oz (3)
MSDRWIKEY$21.71697 rev
SP-6 Probiotics Whitening Toothpaste - Probiotics for Teeth Whitening and Gum Health - Enamel-Safe Fluoride-Free Double Mint Flavor Fresh Breath (3PCS)
OHZH$17.23225 rev
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.39145 rev
MSDRWIKEY SP-6 Probiotic Whitening Toothpaste - Enhanced Formula with 6 Probiotics for Teeth Whitening and Gum Health - Enamel-Safe Fluoride-Free Fresh Mint Flavor 4.6oz (2)
MSDRWIKEY$16.311,249 rev
Trending
90-day click momentumFairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Medium White
Fairtex$96.814.7★
Fairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Large White
Fairtex$97.584.7★
Fairtex SP7 Muay Thai Shin Guards for Men Women Kids | Shinguards Made with Syntek Leather & are Premium Lightweight & Durable | Detachable shin & Foot Protector- Large Black
Fairtex$97.794.7★
SP-6 Probiotics Whitening Toothpaste - Probiotics for Teeth Whitening and Gum Health - Enamel-Safe Fluoride-Free Double Mint Flavor Fresh Breath (3PCS)
OHZH$17.234.4★
Sp-7 Probiotic Toothpaste Probiotic Toothpaste Sp7 Super Probiotic Toothpaste Sp7 Toothpaste Deep Cleaning Toothpaste Fresh Breath Toothpaste (3pcs)
KLOUYHTY$20.775.0★
What buyers say about sp-7 probiotic whitening toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening the teeths”
“Quality product”
“Excellent product at a fair price”
“provides fresh breath”
“Bright smile”
“Clean”
“leaves a clean sensation for hours”
“have to say that it comes up to its expectations”
“smells nice”
“Works good”
What buyers complain about
“Does not work”
“Is that the beginning or the end of the false advertising”
“A little expensive for what it claims to do”
“my teeth were pretty yellow not gonna lie”
Top return reasons
Common questions
- Is sp-7 probiotic whitening toothpaste profitable to sell on Amazon United States?
- The niche generates $4K/yr across 9 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the sp-7 probiotic whitening toothpaste niche?
- 5 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sp-7 probiotic whitening toothpaste?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- When does demand for sp-7 probiotic whitening toothpaste peak?
- Demand peaks in Feb–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the sp-7 probiotic whitening toothpaste niche?
- Listings span $12.39–$97.79; the average listing price is $44.14 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.