sp-6 ultra whitening toothpaste
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$11.25–$23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$425K$425K/yr · 280K searches
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,917.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sp-6 ultra whitening toothpaste is a $425K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sp-6 ultra whitening toothpaste market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $335K–$419K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #503
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 7.3%
- Avg brand age
- 38 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- MSDRWIKEY74%
- Hymhzy7%
- Boka5%
- Zaucet4%
- JYEOUX4%
- NQO2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.3×
Top sp-6 ultra whitening toothpaste search terms
- 7 pro toothpaste whitening14K/yr
- intense whitening toothpaste13K/yr
- msdrwikey toothpaste24K/yr
- intense whitening 7 pro toothpaste12K/yr
- ms drwikey toothpaste15K/yr
- sp-6 probiotics whitening toothpaste35K/yr
- sp6 probiotic toothpaste whitening41K/yr
- sp 6 probiotic toothpaste whitening27K/yr
- pro 7 toothpaste3K/yr
- sp613K/yr
Top sp-6 ultra whitening toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.644.2★697 rev
MSDRWIKEY Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$12.634.2★697 rev
MSDRWIKEY SP-6 Probiotic Whitening Toothpaste - Enhanced Formula with 6 Probiotics for Teeth Whitening and Gum Health - Enamel-Safe Fluoride-Free Fresh Mint Flavor 4.6oz (2)
MSDRWIKEY$16.314.5★1,249 rev
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★145 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★59,113 rev
Newest
by launch date
3Pack 7 PRO Toothpaste Whitening Intense Teeth Whitening Toothpaste for Adults | Fluoride-Free | Sensitivity Safe | Purple Beads | Fresh Breath | Help Remove Tea & Coffee Stains | Mint Flavor
NQO$21.5938 rev
7-Pro Whitening Toothpaste with 7 Probiotics Advanced Stain Removal Formula for Gum Health Purple Burst Beads for Fresh Breath Fluoride-Free & Enamel Safe (2 PCS)
Woadee$15.817 rev
SP-6 Probiotic Whitening Toothpaste SP-6 Probiotic Toothpaste Enhanced Formula with 6 Probiotics for Teeth Whitening/Brightening Enamel-Safe Fluoride-Free Fresh Mint Flavor 4.9oz 2Pack
JYEOUX$13.11207 rev
MSDRWIKEY SP-6 Whitening Toothpaste 2-Pack & Popping 7-Pro Whitening Toothpaste 6 Probiotics Enamel Safe Fluoride-Free and Gum Health
MSDRWIKEY$22.5992 rev
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.64697 rev
Trending
90-day click momentum7-Pro Whitening Toothpaste with 7 Probiotics Advanced Stain Removal Formula for Gum Health Purple Burst Beads for Fresh Breath Fluoride-Free & Enamel Safe (2 PCS)
Woadee$15.813.3★
3Pack 7 PRO Toothpaste Whitening Intense Teeth Whitening Toothpaste for Adults | Fluoride-Free | Sensitivity Safe | Purple Beads | Fresh Breath | Help Remove Tea & Coffee Stains | Mint Flavor
NQO$21.594.5★
MSDRWIKEY 2-Pack Popping 7-Pro Whitening Toothpaste | Deep Whitening & 7 Probiotics for Oral Health | Purple Beads for Extra Freshness | Fluoride-Free
MSDRWIKEY$16.644.2★
Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)
Hymhzy$12.394.3★
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★
What buyers say about sp-6 ultra whitening toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great whitening”
“Great for Sensitive Teeth”
“Good taste”
“Fair product”
“It cleans well”
“its gentle on my sensitive teeth”
“Good deal”
“Mild flavor”
“I do find this to be really effective”
“Cleans well”
What buyers complain about
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“Doesn't work”
“Does not whiten”
“Too much money”
“Doesn't taste great”
“Not as good as advertised”
“It can cause a rapid tooth decay and sensitive happen”
“they appears a little bit whiter”
“the ingredients are not strong tasting”
“Does not keep your breath fresh”
Top return reasons
Common questions
- Is sp-6 ultra whitening toothpaste profitable to sell on Amazon United States?
- The niche generates $425K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the sp-6 ultra whitening toothpaste niche?
- 8 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sp-6 ultra whitening toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Functionality-Overall, Tooth Brightening. The return rate is 0.3%.
- When does demand for sp-6 ultra whitening toothpaste peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the sp-6 ultra whitening toothpaste niche?
- Listings span $11.25–$23.72; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 4,918 reviews — the moat a new listing must climb.