Sp-6 Ultra Whitening Toothpaste

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $425K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

9.0%

Market size, estimated

$425Ka year

Peak month

January2.3× the quietest month

Top search term

7 pro toothpaste whitening14K searches a year

Listings sell for $16.75 on average, from $11.25 to $23.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.75 that is $17K to $21K a year per listing.

Average price

$16.75inside the $15 to $100 sweet spot

Price range

$11.25–$23.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$17K–$21K

Returns

0.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #503 within Toothpaste. It carries 4,918 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#503in Toothpaste

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,918per listing

Listings tracked

13

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months