Soy Protein Powder
FailThe top 5 products take 74% of clicks, so Soy Protein Powder is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $101K/yr66K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 567 sellers
Flapen Score
Soy Protein Powder against its category
The dotted line is the Health & Household average. Past it, Soy Protein Powder is stronger. Inside it, weaker.
Market
The Soy Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Soy Protein Powder 66K times last year and spent an estimated $101K. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $101Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- soy protein isolate38K searches a year
02 · Price
A sale here is worth $27.85.
Listings sell for $27.85 on average, from $15.04 to $42.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.85 that is $3K to $7K a year per listing.
- Average price
- $27.85inside the $15 to $100 sweet spot
- Price range
- $15.04–$42.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #309 within Protein. It carries 5,084 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #309in Protein
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 5,084per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Soy Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Sports Nutrition Soy Protein Isolate 20 g 0 Carbs Unflavored Powder 2-Pound
- Price
- $25.44
- Rating
- 4.3/5
- Reviews
- 1,202
- Age
- 22y ago

BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $25.97
- Rating
- 4.1/5
- Reviews
- 1,270
- Age
- 9y ago

Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
- Price
- $24.75
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives
- Price
- $37.24
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 5y ago

Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
- Price
- $27.86
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
- Price
- $27.86
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago

PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives
- Price
- $37.24
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 5y ago

Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
- Price
- $24.75
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

Organic Plant Based Protein Powder | Vegan Organic Protein Powder Vanilla Flavored with BCAA Amino Acids & Hemp Seed Pea Blend | Non-GMO Soy Dairy Filler & Gluten Free (Vanilla 32 Servings)
- Price
- $42.72
- Rating
- 4.5/5
- Reviews
- 8,007
- Age
- 5y ago

BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $25.97
- Rating
- 4.1/5
- Reviews
- 1,270
- Age
- 9y ago
Newest
by launch date
Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
- Price
- $27.86
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago

Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (1.6 Pound Soy Protein Isolate)
- Price
- $16.77
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago

Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
- Price
- $24.75
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

Nutricost Soy Protein Isolate Powder 1 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
- Price
- $19.58
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

PURE ORIGINAL INGREDIENTS Soy Protein Isolate Always Pure No Fillers or Additives (1 Pound)
- Price
- $15.04
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
567
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
7%
- NOW Foods29%
- Nutricost21%
- BulkSupplements20%
- PURE ORIGINAL INGREDIENTS10%
- Minimalist7%
- Earthborn Elements5%
- Open — no brand owns it (5 brands, 7%)
Demand
Soy Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Soy Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soy protein isolate38K/yr
- organic soy protein powder10K/yr
- soy protein isolate powder8K/yr
- soy protein vanilla powder3K/yr
- soy isolate protein powder4K/yr
- soy protein powder unflavored3K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Protein Powder
We read the reviews and the return reasons for every product selling here.
“Weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









