Soy Lecithin
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Soy Lecithin is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $199K/yr102K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 50 sellers
Flapen Score
Soy Lecithin against its category
The dotted line is the Health & Household average. Past it, Soy Lecithin is stronger. Inside it, weaker.
Market
The Soy Lecithin market on Amazon at a glance
Shoppers on Amazon United States searched for Soy Lecithin 102K times last year and spent an estimated $199K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $199Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- soy lecithin71K searches a year
02 · Price
A sale here is worth $16.30.
Listings sell for $16.30 on average, from $8.02 to $26.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.30 that is $4K to $8K a year per listing.
- Average price
- $16.30inside the $15 to $100 sweet spot
- Price range
- $8.02–$26.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #112 within Lipid. It carries 3,688 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #112in Lipid
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,688per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 105 months
Products
Top Soy Lecithin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
XPRS Nutra Soy Lecithin Powder Food Grade Fat Emulsifier - Suitable for Cooking Baking and More - Vegan Friendly Soy Lecithin Powder Cooking Aid (4 Ounce)
- Price
- $14.13
- Rating
- 4.5/5
- Reviews
- 511
- Age
- 5y ago

NOW Supplements Lecithin 1200 mg with naturally occurring Phosphatidyl Choline 100 Softgels
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 5,543
- Age
- 8y ago

Pure Soy Lecithin Powder Vegan OU Kosher Certified - 50g/2oz
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 1,512
- Age
- 13y ago

BulkSupplements.com Soy Lecithin Powder - Lecithin Supplement Nutritional Supplement Food Grade - Gluten Free 1.2g per Serving 500g (1.1 lbs) (Pack of 1)
- Price
- $24.26
- Rating
- 4.4/5
- Reviews
- 606
- Age
- 11y ago

Carlyle Lecithin Supplement | 2400mg | 240 Softgel Capsules
- Price
- $18.54
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nutricost Lecithin (1 200mg) 120 Softgels Soy Lecithin Supplement
- Price
- $19.49
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 3mo ago

Bronson Lecithin Granules (Powder) 7500 MG 1 Lbs (454 Grams or 16 Ounces)
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 11y ago

Carlyle Lecithin Supplement | 2400mg | 240 Softgel Capsules
- Price
- $18.54
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 3y ago

Flavour Drum SOYA Lecithin Powder 200 g (7 oz) | 100% Pure Plant-Based Emulsifier | Non-GMO Soy Lecithin for Baking Chocolate Making Sauces & Keto Recipes | Vegan Gluten-Free | No Additives
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 2y ago

Fast Easy Bread Soy Lecithin Liquid (8 oz) | Easy-to-Use | Available in Mess-Free Squeezable Bottle | Natural Food-Grade Emulsifier | Enhances Dough Texture and Ingredient Distribution
- Price
- $19.93
- Rating
- 4.5/5
- Reviews
- 1,718
- Age
- 11y ago
Newest
by launch date
Nutricost Lecithin (1 200mg) 120 Softgels Soy Lecithin Supplement
- Price
- $19.49
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 3mo ago

Nutrigent USDA Organic Soy Lecithin Supplement 800 mg High Absorption Liquid Organic Capsules Choline Lecithin Supplement for Brain & Liver Health Support Non-GMO Gluten Free 60 Count
- Price
- $22.88
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Flavour Drum SOYA Lecithin Powder 200 g (7 oz) | 100% Pure Plant-Based Emulsifier | Non-GMO Soy Lecithin for Baking Chocolate Making Sauces & Keto Recipes | Vegan Gluten-Free | No Additives
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 2y ago

HEALTH LFE Lecithin 1200mg High Potency 120 Softgels Natural Combination of Essential Fatty Acids to Support Brain & Nerve Function- Lecithin Food Grade 1200mg per Serving Dietary Supplement
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 2y ago

Kate Naturals Sunflower Lecithin Powder for Baking Bread Gummies Cooking. Substitute for Soy Lecithin Powder (4 oz Non-GMO)
- Price
- $10.11
- Rating
- 4.7/5
- Reviews
- 2,512
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
50
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
27%
- NOW Foods17%
- XPRS Nutra17%
- Modernist Pantry16%
- BulkSupplements9%
- Carlyle9%
- Nature's Truth6%
Demand
Soy Lecithin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.7×
Search terms
Top Soy Lecithin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soy lecithin71K/yr
- lecitina de soya23K/yr
- soya lecithin5K/yr
- organic soy lecithin2K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Lecithin
We read the reviews and the return reasons for every product selling here.
“I immediately get a clogged duct”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Lecithin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









