Soy Lecithin
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Soy Lecithin is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $199K/yr102K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 50 sellers
Flapen Score
Soy Lecithin against its category
The dotted line is the Health & Household average. Past it, Soy Lecithin is stronger. Inside it, weaker.
Market
The Soy Lecithin market on Amazon at a glance
Shoppers on Amazon United States searched for Soy Lecithin 102K times last year and spent an estimated $199K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $199Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- soy lecithin71K searches a year
02 · Price
A sale here is worth $16.30.
Listings sell for $16.30 on average, from $8.02 to $26.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.30 that is $4K to $8K a year per listing.
- Average price
- $16.30inside the $15 to $100 sweet spot
- Price range
- $8.02–$26.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #112 within Lipid. It carries 3,688 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #112in Lipid
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,688per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 105 months
Products
Top Soy Lecithin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
50
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
27%
- Brand 117%
- Brand 217%
- Brand 316%
- Brand 49%
- Brand 59%
- Brand 66%
Demand
Soy Lecithin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.7×
Search terms
Top Soy Lecithin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soy lecithin71K/yr
- lecitina de soya23K/yr
- soya lecithin5K/yr
- organic soy lecithin2K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Lecithin
We read the reviews and the return reasons for every product selling here.
“I immediately get a clogged duct”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Lecithin questions
Answered from the same tracked data.









