Soy Isoflavones
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 69% of clicks, so Soy Isoflavones is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $145K/yr155K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 68 sellers
Flapen Score
Soy Isoflavones against its category
The dotted line is the Health & Household average. Past it, Soy Isoflavones is stronger. Inside it, weaker.
Market
The Soy Isoflavones market on Amazon at a glance
Shoppers on Amazon United States searched for Soy Isoflavones 155K times last year and spent an estimated $145K. The top 5 brands take 69% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $145Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- soy isoflavones47K searches a year
02 · Price
A sale here is worth $18.13.
Listings sell for $18.13 on average, from $7.78 to $29.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $18.13 that is $14K to $18K a year per listing.
- Average price
- $18.13inside the $15 to $100 sweet spot
- Price range
- $7.78–$29.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$18K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,158 within Women's Health. It carries 1,901 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,158in Women's Health
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,901per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Soy Isoflavones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Non-GMO Soy Isoflavones 750mg Dietary Supplement with Active Daidzein Genistein and Glycitein Supports Menopause and Hot Flashes 120 Rapid Release Capsules
- Price
- $13.19
- Rating
- 4.5/5
- Reviews
- 2,288
- Age
- 13y ago

Nutricost Soy Isoflavones 150mg 180 Veggie Capsules - Gluten Free Non-GMO Vegetarian Friendly
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 4y ago

Carlyle Soy Isoflavones for Women and Men | 200 Capsules | Non-GMO Gluten Free Extract Supplement
- Price
- $18.23
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 4y ago

Life Extension Soy Isoflavones Heart Bone & Cellular Health Support for Post-menopausal Women Gluten-Free Non-GMO Vegetarian 30 Capsules
- Price
- $17.11
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 22y ago

NOW Foods Supplements Soy Isoflavones 60 mg (Plant Compounds Particularly Concentrated in Soybeans like Genistein Daidzein and Glycitein) 120 Veg Capsules
- Price
- $22.46
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 22y ago
Trending
estimated 90-day click momentum
Menopause & Perimenopause Supplements for Women - Hot Flashes Relief
- Price
- $10.38
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago

Estroven Complete Multi-Symptom Menopause Supplement for Women 28 Ct. Clinically Proven Ingredient Provide Menopause Relief & Night Sweats & Hot Flash Relief* Drug-Free & Non-GMO
- Price
- $18.49
- Rating
- 4.4/5
- Reviews
- 19,004
- Age
- 7y ago

Life Extension Soy Isoflavones Heart Bone & Cellular Health Support for Post-menopausal Women Gluten-Free Non-GMO Vegetarian 30 Capsules
- Price
- $17.11
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 22y ago

Puritans Pride Non-GMO Soy Isoflavones 750mg Dietary Supplement with Active Daidzein Genistein and Glycitein Supports Menopause and Hot Flashes 120 Rapid Release Capsules
- Price
- $13.19
- Rating
- 4.5/5
- Reviews
- 2,288
- Age
- 13y ago

GNC SuperFoods Soy Isoflavone Concentrate 90 Capsules Supports for Bone and Heart Health
- Price
- $25.06
- Rating
- 4.5/5
- Reviews
- 854
- Age
- 13y ago
Newest
by launch date
Menopause & Perimenopause Supplements for Women - Hot Flashes Relief
- Price
- $10.38
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago

BulkSupplements.com Soy Isoflavones Capsules - Soy Isoflavones Supplement - Vegan & Gluten Free 1 Capsule per Serving (150mg) 240 Count (Pack of 1)
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Like Mine Soy Isoflavones (100 Capsules) Pure & Natural Dietary Supplement No Fillers
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

Carlyle Soy Isoflavones for Women and Men | 200 Capsules | Non-GMO Gluten Free Extract Supplement
- Price
- $18.23
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 4y ago

Nutricost Soy Isoflavones 150mg 180 Veggie Capsules - Gluten Free Non-GMO Vegetarian Friendly
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
68
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
23%
- Puritan's Pride25%
- Nutricost14%
- Carlyle12%
- Life Extension9%
- NOW Foods8%
- 21st Century8%
Demand
Soy Isoflavones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Soy Isoflavones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soy isoflavones47K/yr
- isoflavonas de soya menopausia25K/yr
- soy isoflavones for women menopause17K/yr
- soy isoflavones supplement14K/yr
- isoflavones13K/yr
- isoflavones supplement for women8K/yr
- isoflavonas de soya12K/yr
- soy supplements for menopause6K/yr
- soy supplements5K/yr
- isoflavonas4K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Isoflavones
We read the reviews and the return reasons for every product selling here.
“It doesnt do what this one does”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Isoflavones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









