Skip to content

Soy Isoflavones

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 69% of clicks, so Soy Isoflavones is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$145K/yr155K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
69%top-5 click share · 13 brands · 68 sellers

Flapen Score

Soy Isoflavones against its category

The dotted line is the Health & Household average. Past it, Soy Isoflavones is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Isoflavones market on Amazon at a glance

Shoppers on Amazon United States searched for Soy Isoflavones 155K times last year and spent an estimated $145K. The top 5 brands take 69% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
5.2%
Market size, estimated
$145Ka year
Peak month
September1.6× the quietest month
Top search term
soy isoflavones47K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $7.78 to $29.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $18.13 that is $14K to $18K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$7.78–$29.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,158 within Women's Health. It carries 1,901 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,158in Women's Health
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,901per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Soy Isoflavones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

68

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 125%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Soy Isoflavones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Soy Isoflavones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy isoflavones47K/yr
  • isoflavonas de soya menopausia25K/yr
  • soy isoflavones for women menopause17K/yr
  • soy isoflavones supplement14K/yr
  • isoflavones13K/yr
  • isoflavones supplement for women8K/yr
  • isoflavonas de soya12K/yr
  • soy supplements for menopause6K/yr
  • soy supplements5K/yr
  • isoflavonas4K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Isoflavones

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It doesnt do what this one does”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soy Isoflavones questions

Answered from the same tracked data.